The original Toyota RAV4 crossover SUV arrived in US showrooms in 1996. It was a world run by beepers, fax machines and dial-up modems. American Online was all the rage, and the best-selling car in the US was Ford Taurus.
Fast forward 23 years, and the world has changed significantly. Smartphones, social media and WiFi dominate daily communication. AOL is just a shell of its former self, and the same can be said for the Ford Taurus, which is on its way to the chopping block.
Last year, Toyota sold more than 427,000 RAV4s, making it the fourth best-selling vehicle in the United States, behind just the Ford F Series, Chevrolet Silverado and RAM 1
Read more: We drove a $ 34,000 Hyundai Tucson to see if it is a legitimate competitor for Honda, Toyota and Subaru. Here's the verdict.
RAV4 is also the top seller in a compact SUV segment that accounted for about one in five cars driven in the United States last year and is growing at a rate of 11.9%, according to data prepared by the Kelley Blue Book.
In the market, RAV4 is a direct competitor to Honda CR-V, Nissan Rogue, Subaru Forester, Mazda CX-5, Chevrolet Equinox and Ford Escape.
In 2019, Toyota introduced a brand new, fifth generation RAV4.
Business Insider recently had a chance to spend a week with a 2019 Toyota RAV4 prototype in the Limited trim.
The base 2019 The Toyota RAV4 LE starts at $ 25,500, while the middle class XLE, XLE Premium and Adventure models start at $ 27,300, $ 29,500 and $ 32,900. The highest limited trim starts at $ 33,500.
Hybrid variants of RAV4 start at $ 27,700 for LE and run right up to Limited trim, starting at $ 35,700.
All-wheel drive is available as a $ 1,400 option on all trims except fairy tales and hybrid variants where it comes as standard.
With options and fees, our 2019 Toyota RAV4 Limited had a tested price of $ 38,565.
Here's a closer look at 2019 Toyota RAV4 Limited: