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Tim Cook smoke on the report claims he seems uninterested in product design



Yesterday we passed a story that was published in The Wall Street Journal which gave an unflattering look to what is happening at Apple. The report basically says that design boss Jony Ive left Apple because CEO Tim Cook is not interested in product design. Cook replaced Steve Jobs twice as CEO, second time on a permanent basis after Job's death. Unlike his successor, who put together Apple's impressive supply chain, Job was obsessed with product design, and he and Ive both spoke the same language. The report noted that the culture of Apple has changed with Cook, said to be more interested in the profit margins and continue Apple's past success than focusing on the design of the company's entities.
But Tim Cook says the WSJ description is not true. In an e-mail that he wrote and sent to NBC News, the executive says that Journal story is "absurd" and does not show the reality of what is happening in Apple. Cook says the article spins what is really happening at Apple so much that it seems to be discussing a company that can't be recognized by Apple insiders. In a statement by Colleen Schwartz, Communications Director of Wall Street Journal it states that the business is reporting daily.

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