TikTok has more than one billion users on its platform, and it looks like the company is now experimenting with ways for it and users to monetize the app's audience. Recently, TikTok has started a limited test of a feature that allows users to add links to bios and posts, which can direct the audience to products or services. Judging by a video of the service in action posted by Fabian Bern, a marketer, it looks like the audience can buy products shown in videos directly from the videos themselves.
Immigrants earn their money from the public, and TikTok makes this process more seamless, almost certainly means that power users will see ̵
Right now, the most direct comparison is Instagram. The Facebook-owned app allows users to currently purchase products featured in influencer posts and stories; It's also the originator of the phrase "link in bio", which – well, you know what that means.
The fact that TikTok enters the game is an important signal for its ambitions, at least in the United States, where this test has been rolled out. If it becomes super easy to make money on TikTok, we see more creators pouring into the site. Which is good. Because Vine is dead.