TikTok launches 300 TikTok kitchen food delivery locations
If you’re too lazy to make some of the tricky recipes on TikTok, like me, you can rest assured: Someone else will make the food for you and bring it home to you.
Starting in 2022, TikTok will launch “TikTok Kitchen”, a series of delivery locations for restaurants that will serve some of the platform’s most viral recipes, Bloomberg reported on Friday. According to the outlet, TikTok is Kitchen’s The opening menu will feature popular hits such as Baked Feta Pasta, which was one of Google’s most searched recipes this year pasta chips, smash burgers and corn ribs.
The current plan involves changing menus every quarter, so it is not certain whether popular dishes will always be available. If a new recipe starts to go viral, there will be opportunities to add it to the TikTok Kitchen menu. Prices have not been announced yet.
TikTok aims to open about 300 TikTok kitchens in the United States by March and plans to expand to more than 1,000 by the end of the year. It told the company social media TechCrunch that the creators of the viral recipes will be credited, even though their names will apparently not be on the menus, and prominent in TikTok Kitchen sites.
“The proceeds from the sale of TikTok Kitchen will go both to support the creators who inspired the menu item and to encourage and help other creators to express themselves on the platform in line with TikTok’s mission to inspire creativity and bring joy to users,” said TikTok.
Gizmodo contacted TikTok for comments and more information about TikTok Kitchen Friday, but did not receive a response upon publication. We will make sure to update this article if we hear back.
TikTok kitchen is made possible through a collaboration with Virtual serving concepts. The company works with traditional restaurants to make food delivery only for their brands, which include offers from Mariah Carey, Mario Lopez and DJ Pauly D, giving them a share of the profits each week.
Despite TikTok’s rapid growth plans for TikTok Kitchen in 2022, the company will not shift focus from Social Media. TikTok told TechCrunch that the restaurant launch was a “campaign” to bring food from the social media platform to fans. It did not say how long the campaign would last.
