Procter & Gamble's tide
plan to get into the outdoor laundry business in a big way and hope by the end of next year to have 2000 Tide Cleaners places where workers will make your wash "in demand".
has been in the out-of-house laundry and dry cleaning business for a decade without much fanfare, with about 800 locations nationwide operating as a franchise and having tested the best
"Frictionless" ways to operate.
Tide Cleaners now adds what the company says is a more "holistic" approach to business, and brings it in a new way. And Tide Cleaners
smartphone app can tell customers where departure points are located and also when clothes are ready to be picked up. The app provides a modern, branded spin on the old idea of letting someone else wash,
dry and fold your clothes and maybe even wash your clothes.
Tide says that clothes are washed in environmentally friendly ways, with compounds that make colors more vivid.
The company scouting several places. P & G states that "Consumers, building managers, interested franchisees, and dealers may request that Tide Cleaners consider opening a place in their city,
build or on their campus by going to www.tidecleaners.com/start."
A recent study by the American Cleaning Institute says that cleaning the bathroom is the most abominable household chore,
with a wide margin. However, the service is fifth, behind the cleaning of the kitchen, dusting and mopping.
Also, P & G cites a work department statistics that says average American user
more than an hour a day wash clothes.
"Many people think that to get clothes done right, they must do so themselves," said Sundar Raman, vice president of
P & G's North American fabric care business. "The Tide takes this challenge in place and aims to give people clean, care for clothes and some time back. This new service will
complement our existing business and give people the opportunity to get the tide they deserve on their terms, not their time. "
The Tide Cleaners concept operates in a few different ways
modes. In Chicago, Washington, D.C., Dallas, Denver, Philadelphia, Boston and Nashville, and also in P & G's hometown of Cincinnati, consumers can put their laundry 24/7 in drop-boxes.
some residential and office buildings and shops. They are returned to individual cabinets. That model expands with 350 new boxes installed every month and goes to more
P & G also installs dropboxes in existing stores, such as supermarkets, so buyers, as they do with Redbox video rentals, can do more than just their food stores.
Tide also opens its own 24-hour freestanding laundries, most of which are owned by local franchisees. It already has 1
younger consumers, Tide has started campaigns on acquisitions and deliveries.
"To start the service, parents or students can buy a monthly wash schedule and put laundry in one
adapted to Tide Cleaner's laundry bag, "reads a press release. The service already exists at 20 universities, including the University of Alabama, Indiana University and Southern Methodist