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Three custom plans now available



More alternatives and less hunger are central to Weight Watchers' new color-coded myWW program.

For the first time, the prominent weight loss company, which redirected as WW in 2018, is rolling out three custom plans simultaneously, officials shared exclusively with the United States TODAY.

Oprah Winfrey-backed the company's new plan includes whole grain pasta, brown rice and potatoes – which have cost points in previous WW programs – as "ZeroPoint" foods, meaning they have no measurable or traceable.

"There are no foods out of bounds for any of our programs, and it will be sustainable," Mindy Grossman, WW's president and CEO, said in an interview with USA TODAY. "It's simple, it's easy and I think that's what people long for – something they can really live with."

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  The new myWW program has three different plans.

More options result in less hunger

The company's latest program and plans come Monday, more than seven weeks before people traditionally make New Year's resolutions that often include losing weight. Grossman said it is the earliest company to launch a new program.

Gary Foster, WW's chief of science, said that the new plan took about two years to develop and that it was based on science and behavioral data.

"Science is very clear on this problem," he said. "Personalized plans make people more engaged and more likely to make behavioral changes than they are not personal."

New members will take an assessment to find out the best plan for them while current members may choose some of the plans. The blue plan is the same as the latest WW Freestyle plan.

It is also the green plan with a smaller list of "ZeroPoint" foods, and the new purple plan's list has whole grain pasta, brown rice and oatmeal.

“Balance is important. We don't want people to just eat from a list, "Foster said. "It's diet talk, and we won't."

None of the plans are considered better or healthier, he said. A clinical study found a 24% reduction in hunger in general.


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