Threads to limit the number of posts that users can see, like Twitter

Meta’s new social media app Threads says it will limit the amount of posts some users can see – the same action rival social network Twitter took earlier this month.

Instagram CEO Adam Mosseri announced the announcement in a Monday post on Threads, saying that “spam attacks have picked up, so we have to get tighter on things like rate limits, which is going to mean more unintentional throttling of active people (false positives ).”

Twitter was widely criticized for limiting the number of posts that can be read. Amid the backlash, Threads launched and within days became one of the most downloaded social media apps for US users.

But in blaming spammers, Threads cited the same reason Twitter previously cited when it imposed limits.

Twitter owner Elon Musk initially said Twitter implemented rate caps to stop “data scraping,” but the company later said in a statement The purpose was to “detect and eliminate bots and other bad actors that harm the platform.” Twitter’s strict rate limits were only in effect for a few days.

There is no timetable for how long the rate limits on threads will be in place.

In a reply tweet to a screenshot of Mosseri’s post, Musk seemed amused.

Marketed as the companion app to Instagram, Threads last week reached 100 million users faster than any other app, just five days after launch. But it still has a lot to prove as a long-term competitor to Twitter, said Pinar Yildirim, a marketing professor at the University of Pennsylvania who studies social networks.

“Now users get to weigh which network they prefer,” Yildirim said. “Bots were a big problem that Twitter had … . The same thing that Threads has to learn with a growing user base is how to prioritize the best accounts from the worst accounts.”

Data from Google Trends has shown that search interest in the platform has declined since the first days of its launch. Threads are still not available for download in Europe due to EU privacy regulations.

After Mosseri’s announcement, the company told The Post it had little to add beyond what he posted.

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