- Tanvi Shah increased his Instagram following from 5,000 to more than 38,000 in about three years.
- The 26-year-old decided to leave her permanent job at the Big Four after realizing that she could earn just as much.
- Shah said that business affected her mental health and that her job satisfaction is now higher.
When Tanvi Shah left her corporate job at a Big Four accounting firm, she knew she was taking a huge risk by giving up her monthly salary to become a full-time influencer.
“It was scary and I’m still very scared,” she told Insider. At first, her parents did not understand the potential of social media. “It was a great relief for them to know that I have a basis to fall back on, and in the worst case, I could get another job.”
Shah said that when she started posting regularly on social media, she had not considered it as her main source of income.
So when the pandemic started, she started spending more time making videos that offer career advice for social media platforms like Instagram, TikTok and YouTube.
“I started investing more time in increasing the quality of photos and videos, and in the process I worked with many companies,” she said.
“My follower grew rapidly when I talked about things that were not usually discussed as mental health when I worked in the corporate field and was South Asian.”
Shah content found an audience, and within a year she considered how she could make money from the entourage.
Before Shah started creating higher quality content, she had 5,000 followers on Instagram, which then doubled to 10,000 early in the pandemic. She now has more than 38,000 followers on Instagram and around 70,000 on TikTok.
The influencer on social media says that her income per post depends on how much work she gets a month or what brand she works with.
“The goal has been to match my salary of £ 3,000 ($ 3,600) a month. Fees for a post start from £ 200 ($ 242), but sometimes a big brand will choose a content package, such as an Instagram roll and a TikTok video. The biggest deal has been £ 1500 ($ 1819) for one brand that wanted three pieces of content. ”
Creating content on social media started as a hassle for Shah, but over the course of a year, opportunities arose, from modeling jobs to radio presentations. The London-born influencer then found out that she struggled to manage her time as a content creator alongside her corporate job.
“I woke up at 6am to edit videos and realized that there was not much job satisfaction in the business area and my passion shifted to social media, so I had to weigh the decision,” Shah said.
“If I do not try to do it full time, I will never do it. I wanted to give myself the freedom of time, so I decided to quit my job as the big four.”
Shah said that before she gave up her business job, it felt like having a double life dealing with a sidemas. She realized that previous leaders were looking at her posts, and she did so cautiously. “It felt like I was Hannah Montana coming back from work and doing the exact opposite, but I’m multifaceted.”
In the financial world, there was a clear career path and progression timeline for Shah. However, she felt that it would affect her mental health.
“When I work for myself as a creator, I can manage my mental health by setting boundaries,” she said. “If I decide for a week that I can not work, I will not be without my own pocket because of last month’s income.”
Having a background in accounting and consulting as well as knowing how to manage her money helped Shah when she became self-employed.
“What people do not see is all the work that goes on behind the scenes. I feel strongly about self-management and have at least five different apps and tools for planning and organizing,” she said.
“It helps that I know basic tax and accounting rules and a way to track profits and losses and expenses. I’m a financier and nerd, so it was a different nature to look at how much profit I had.”