Jeep is once again the consumer choice for the most patriotic US brand, according to Brand Keys' latest patriotic American Brands survey.
The company has been in place since 2002 when the survey first began. After the car manufacturer is Disney, Ford and Coca-Cola, and joining Dunkin & # 39; Donuts, Chick File A, Patagonia and 7th Generation.
The study, which was first taken after 9/11, seeks to determine which US brands consumers perceive as best legitimizing patriotism's values.
"Rational values, like being an American company," Made in the USA "or having nationally-directed CSR play a role in the perception of any brand," Robert Passikoff, president of Brand Keys, New York -based brand interviews and customer loyalty research services, said in a statement.
Brands are currently facing many challenges, especially when they decide Passivoff said, however, that the challenge is to recognize that patriotism is not just about advertising campaigns and marketing surrounded by flags and fireworks. The new challenge is to build a brand where customers recognize a steady dedication of a brand's condition and stature among its competitors. "
|DIS||WALT DISNEY COMPANY|| 1
||+0.45||+ 0.32%  F||FORD MOTOR COMPANY||10.20||+0.08||+ 0.79%|
|FCAU||FOX CORP.||36.865||+0.17||+ 0.45% [0.65%] + 0.47% [0.65%] + 0.47%|
|COCA-COLA COMPANY||52.10||+0.12  + 0.23%|
|WMT||WALMART INC.||112.32||+ 0.72||+ 0.65%|| ] Here is a list of the 10 most patriotic brands in America, according to Brand Keys Annual Consumer Survey:
5. Levi Strauss
6. American Express / MSNBC
8. AT & T / The New York Times
10. Fox News
For the full list, bran kk here.
The study found that patriotism among traditionalists, baby boomers, gene X and gen z increased from previous years, including among the millennia with a 17 percent increase. Baby Boomers ranked the most patriotic at 95 percent, while traditionalists came close to 94 percent. On the other hand, generation Z seemed to be at least patriotic at 58 percent.
CLICK HERE TO GET FOX BUSINESS APP
Although the survey focused mainly on profit brands, it also included the Americans' view of the US armed forces, seen by consumers as the most patriotic.
"This year again, consumers of all ages and political beliefs provided the armed services with a patriotic ranking of # 1," Passikoff said. "We recognize it again this year and thank them for their service."