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The world's first brand is not Google or Apple, the report says



A new report says that the most valuable brand in the world is not Apple, and it is not Google, the two companies that held the top spot in the past 12 years.

It's Amazon.

On Tuesday, WPP and Data Consultant Kantar BrandZ Top sent the most valuable global brands, which estimated the value of the Amazon brand at $ 315.5 billion. As Fox Business reported, a news report about the study Doreen Wang, Kantar's Global BrandZ leader, said, "Amazon's phenomenal brand value growth of nearly $ 108 billion last year shows how brands are less rooted in some categories and regions. … The boundaries are blurred as technology friendliness allows brands, such as Amazon, Google and Alibaba, to provide a range of services across multiple consumer points. With their consumer experience and knowledge, these brands pass on to the business sector, creating new brand growth opportunities. "

Apple, ending last year, so its brand value estimated at $ 309.5 billion and Google at the top last year was valued at $ 309 billion. Microsoft was valued at $ 251

.2 billion; $ 177.9 billion show; $ 158.9 billion Facebook; Alibaba at $ 131.2 billion; Tencent of $ 130.8 billion; McDonald's is $ 130.3 billion and AT&T is $ 108.3 billion.

David Roth, CEO of Store WPP EMEA and Asia and Chairman of BrandZ, told Fox Business: "We see a move from individual product and service brands to a new era of highly disruptive ecosystems. Trademarks need to understand the value of this type model can create and should embrace its approach to success in the future. "

BrandZ report recommends:

The concept of purpose has moved on. Higher purpose is fine when it is relevant to the brand and feels genuine to the consumer, not bolted on. But people do not expect all brands to save the world. What people expect is for a brand to do what is good and to make it responsible and ethical. That means carrying out all aspects of the business – production, supply chain, relationship with employees and customers – ethically and honestly.

By mid-May, the Associated Press reported that Amazon would offer employees up to $ 10,000 in start-up costs that left jobs and started its own business to help the company deliver packages. The Daily Wire reported, "Amazon made the announcement Monday when the company looks at how it can offer a day delivery for Prime members, down from today's two-day delivery." The AP noted, "Amazon says it will cover up to $ 10,000 in start-up costs for employees accepted into the program and leaving their jobs. The company says it will also pay them three months' worth of salary."


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