Ball launches an aluminum cup shaped like a red Solo cup, the beloved beer-pong vessel. But unlike its plastic predecessor, this cup can basically be used forever, as long as you wash it.
It's hard to imagine a troop of frat boys or rowdy swans actually considering their carbon footprint amid beer-soaked festivities. But Ball's aluminum cup might just change it when it launches in September.
Of course, the cups will be more expensive than the standard Solo. CEO John Hayes told Bloomberg that they will cost around £ 0.25 each.
But there is a small price to pay for the drawbacks: They will keep your drink cold. They will not break if you squeeze them too hard. And to clean it up, just put them in the dishwasher. Disposable plastic, who?
Before you buy that sleeve of plastic cups for the next rager, you should think about the ecological consequences. Only 9% of plastic is ever recycled, the United Nations Environment Program said.
Aluminum is one of the most sustainable materials in the world. It is one of the most recycled materials in the United States, and nearly 75% of all aluminum produced is still in use, according to the Aluminum Association.
Then move on. Play the twelfth round with beer pong, then wash a cup and use it for your iced coffee the next morning. It's hard to feel guilty when you save the environment.