The rental runway had only one disaster, but it can't be bad


"It's Rent the Runway!" Is the answer from women in bathrooms, weddings and office lifts everywhere. More and more lately, my real life and my Instagram feed is showing women taking fashion risk by rocking the clothing rental service's funky winter coats and floral mini dresses. It's a beautiful thing.

But when it's the same funky winter coat and the same floral mini dress that everyone else wears, what does that say about our actual individual senses about style?

That thought ran through my head when I heard the news Friday that after suffering major technical difficulties, Rent the Runway stopped short acceptance by new subscribers and issued a delay warning for customers who had already subscribed (all this was described on his blog, The Shift).

I have used Rent the Runway for a few weddings, and once for a one-month trial. For me, the process has historically gone smoothly: I have received compliments, snapped some pictures and gone on a merry way.

But when I came home from vacation and saw two other women, I felt I had the same ruffled pants I fell in love with, it started to feel like we were all just becoming the same well-dressed person.

I am prepared to say that I think Rent the Runway has, to some extent, negatively affected what it means to have personal style. I appreciate what it gives to users, and I support everything that encourages people to step out of their comfort zones. But maybe a break from the service will benefit us, give us a chance to look inward and find out exactly what we like, unlike what 2,094 other users have worn before us. Rent the Runway is certainly more environmentally friendly than fast fashion, but it is no more innovative when it comes to nurturing our creativity and personal style.

There are customers out there who just lost a dress the day before an event, and it's dirty. There are people like my friend Jenna, who explained over Facebook Messenger on Friday that she has been frustrated with Rent the Runway & # 39; s lack of communication recently, but that, as someone who travels for work events, she loves the wardrobe "facelift "as being an unlimited member has been able to afford the last year.

Rent the Runway allows women to express themselves through fashion, and what I have heard from many women who swear by the service is that they love having the opportunity to try things they would not normally dare to buy. By wearing the "scary" element, you are proving to yourself that "pulling something off" is a construct we have made in our heads, and that we can actually be bolder with our fashion choices.

And if it takes When the RTR is down for a little while to stand out, I welcome it.

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