LONE TREE, Colo. – The world's largest internet retailer has opened a store at Park Meadows in Lone Tree.
Why a brick and mortar store for the online shop girl?
"Customers act in more ways than one," said Cameron Janes, vice president of Amazon's physical store. "Customers love shopping online, but a large number of them continue shopping offline."
"Finally," he said, "We want to be where our customers are and they are also in malls like this."
Four Star Store
The Lone Tree Store is Amazon's second 4-star store. opened in SoHo, New York.
The 4-star name refers to the products sold.
"Everything is rated 4 stars or higher by Amazon.com customers, is a top seller or is new and trending, said Janes, "and we built the whole store around that concept."
I think it's great to be able to handle the products, "said Bob Wintheiser, who was shopping with his wife, Peggy, Thursday afternoon. "Online has its advantage. It's all there to search, you'll find it, but it's nice to pick it up and say," Oh, this is heavier than I thought. "It makes a big difference." [1
"I've seen everything," said Peggy, "but a picture is not the same."
"They have a store you can actually go in and put your hands on things," Bob said. "So yes, we are here."
Two Price Tags
While reading the store, Wintheisers discovered that there were two awards on many items.
A tag shows Ordinary retail price, the other shows the lowest prize price.
"Prime customers in the store will pay the same price they would pay online at Amazon.com," said Janes, "and we have digital price codes here that are updated in real time so if the price changes online, we'll update it here too the store. "
" That's fine, "said Peggy.
] Janes told Denver7 that the Park Meadows store carries nearly 2400 products.
"These are products that the customers really really love," he said.
How do prices compare with other stores?
Denver7 checked a number of products, compare the store, Prime and competing retail prices.
An iRobot Roomba 690 vacuum sells for $ 374.99 in the Amazon store. It's only $ 297.00 for Prime members. At Walmart, the same unit sells for $ 329.00 and at Best Buy, the price is $ 349.00.
A Four TV Stick is priced at $ 39.99 on Amazon and $ 49.99 on Best Buy.
A table of items like trending in Denver includes a sun-soaking, heated mattress pad.
Amazon retail price is $ 69.99, while the prize price is $ 65.05. The Sunbeam.com Prize is $ 89.99.
Park Meadows Excited
Senior General Manager of Park Meadows Retail Resort, Pam Kelly, said she is "very excited to get Amazon to join the retail."
" Every time we enter a new and exciting retailer, Amazon is one of them, it always generates more traffic, "she said," more excitement, and more who will come and see what's new. " The store was packed Thursday afternoon, with people who traded a storm.