Zoom will continue to be relevant after the pandemic even when people return to the office, according to a leader from the video communications company.
Several organizations are moving towards a hybrid work model where employees work both in the office and from home every week.
“I think there are three major changes happening after the pandemic that companies are investing in, and that are encouraging our growth and relevance,”[ads1]; Ricky Kapur, head of Asia Pacific at Zoom, told CNBC’s “Street Signs Asia” on Friday.
First, companies are thinking about creating inclusive, collaborative and hybrid work environments for employees, he said.
“Employees demand flexible work arrangements and the ability to work frictionlessly, no matter where they are,” Kapur added.
Second, companies enjoy the customer engagement experience, with consumers demanding more convenience.
“Whether it’s a retail experience, the opportunity to live in the store and talk to a live person – see a product, have a real conversation, and then make a purchasing decision. Consumers expect it from companies,” he said.
The third major shift is that digital natives are building innovative platforms to create services that reach new consumers, especially in areas such as healthcare and education, according to Kapur.
Millions of people have used the company’s technology in the last two years to keep up with school and work or to socialize. But growth slowed as people returned to work and school personally.
Zoom’s revenue increased by 35% from a year earlier in the quarter ended 31 October, down from 54% growth in the previous quarter.
But Kapur remains optimistic that as people move into a hybrid setting, they will continue to look for flexibility in the way they communicate.
He added that Zoom’s mobile and frictionless business has grown “from zero to 2 million users in less than two years. It is one of the fastest growing cloud services.”
“The numbers tell us that customers are still investing and continue to invest in the Zoom post-pandemic,” he said.