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Home / Business / The HBO Max service is launched in the United States in May 2020

The HBO Max service is launched in the United States in May 2020



John Stankey

Stephen Desaulniers | CNBC

AT & T's WarnerMedia said on Tuesday that their HBO Max streaming service will launch in the United States in May 2020.

At a corporate event in Burbank, California, WarnerMedia CEO John Stankey said that content , technology platform, and marketing and distribution are the "three pillars" of a successful streaming service. He said that AT&T is best positioned for all three.

"We're all in," Stankey said.

HBO Max is one of the latest additions to an extremely crowded streaming market that will soon include Disney + and Comcast & # 39; s Peacock. They all target Netflix, Amazon, Hulu and Apple, which have a variety of subscription and ad-based offers.

HBO Max starts with around 1

0,000 hours of content, including movies, original content and classic TV shows. It's "less than some of our competitors," Bob Greenblatt, chairman of WarnerMedia Entertainment, said at the event.

There will be 50 HBO Max originals in 2021. The Batman spinoff movie "Joker" will be available at launch, a highlight of WarnerMedia's DC Comics library, which includes both movies and TV shows. The service will have 23 seasons of the animated comedy "South Park", with three new seasons to come. They will debut on HBO Max a day after they're available on Comedy Central.

HBO launches an advertising-based HBO Max offering in 2021, less than a year after the ad-free version hits the market. The goal is to reach 75 to 90 million subscribers by 2025, Stankey said.

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.

SE: Apple, Disney and other media giants are ready for battle against Netflix in the streaming war


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