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Home / Business / The German family who owns Krispy Kreme and Panera count on their Nazi past

The German family who owns Krispy Kreme and Panera count on their Nazi past



Most American consumers are probably unaware that well-known food chains and coffee markets such as Panera, Peet, Pret, Keurig, Krispy Kreme, Caribou, Intelligentsia and Stumptown are owned by a single private German company, JAB Holding.

But it can be changed now.

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The family behind JAB, Reimanns, is facing scrutiny for his Nazi past, after the German newspaper Bild & nbsp; reported that Albert Reimann Sr. and his son Albert Reimann Jr., both now deceased, had ties to the Third Reich. "Data Reaction =" 17 "> The family behind JAB, Reimanns, faces scrutiny for his Nazi past, after the German newspaper Bild reported that Albert Reimann Sr. and his son Albert Reimann Jr., both now deceased, had ties to the Third Reich.

According to Bild, both men were fierce Hitler supporters and anti-Semites, donated to the SS military force, and used forced labor by French prisoners in their factories.

In other words, Reimann's family fortune is rooted in the Nazi party. And it can put the brands in the JAB portfolio under the microscope like never before.

Graphic by David Foster for Yahoo Finance

The four family members who own and operate JAB today are descendants by German chemist Ludwig Reimann. The company is named after Ludwig Reimann's business partner and father-in-law, Johann Adam Benckiser.

And the family fully recognizes the facts in the Bild report. Reimanns says they hired a historian in 2014 to investigate their ancestors, but the full report of the historian will not be completed until 2020.

In the wake of the Bild report, the family donates 10 million euros to a charity that it has not yet named .

"That's all right," Peter Harf, managing partner for JAB Holding and spokesman for the family, told Bild. "The family was completely ashamed."

The business problem now facing JAB's many brands is whether consumers will show their disapproval with their dollars.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The complete list of marks in the JAB portfolio Krispy Kreme, Keurig-Dr Pepper, JDE, Caribou, Intelligentsia, Stumptown, Brueggers Bagels, Einstein Bros. Bagels, Noah's New York Bagels, Espresso House, Insomnia Cookies, and Coty Cosmetics Company, which owns Calvin Klein, Clairol, Covergirl, OPI, Marc Jacobs and more. "Data-reactid =" 36 "> The complete list of JAB portfolio brands is eye: Panera, Peet, Krispy Kreme, Keurig-Dr. Pepper, JDE, Caribou, Intelligentsia, Stumptown, Brueggers Bagels, Einstein Bros. Bagels, Noah's New York Bagels, Espresso House, Insomnia Cookies, and cosmetics company Coty, which owns Calvin Klein, Clairol, Covergirl, OPI, Marc Jacobs and more.

Of course, many household names today have well-documented ties to the Nazis during World War II or used forced labor, including Volkswagen, BMW, Bayer and Nestle.

Yahoo Finance has begun to reach out to all of the JAB-owned brands to request comment on the Reimann's report and will update this post.

<p class = "canvas-atom lerrettekst Mb (1.0em) Mb (0) – -M Mt (0.8em) – sm" type = "text" content = " Daniel Roberts is a senior author on Yahoo Finance who often covers food and coffee. Follow him on Twitter on @ readDanwrite ] "data-reactid =" 40 "> Daniel Roberts is a senior author on Yahoo Finance that often covers food and coffee. Follow him on Twitter on @ readDanwrite .

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