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The Ford Bronco Raptor SUV is a “desert racer,” says the CEO




2022 Ford Bronco Raptor

Ford

DETROIT – Ford Motor is expanding its Bronco SUV range to include a new Raptor model that goes on sale later this year starting at around $ 70,000.

2022 The Ford Bronco Raptor adds an already wide range of popular SUVs as the carmaker tries to fulfill an order bank with tens of thousands of reservation holders for current models. Ford said a majority of the first new Raptor models will be offered to existing reservation holders, followed by orders opening in March and deliveries beginning in the summer.

“We have used all our passion and all our Bronco and Raptor knowledge to create this absolute desert racing beast,”[ads1]; Ford CEO Jim Farley said in a release.

2022 Ford Bronco Wildtrak (left) and 2022 Ford Bronco Raptor

Ford

Car manufacturers have increasingly added performance models to their range as a way to increase vehicle profit margins and create awareness. Last week, General Motors last announced a new high-performance Cadillac Escalade model.

Ford uses the Raptor name for performance, high-speed off-road variations of its popular F-150 pickup in North America and a Ranger mid-range pickup in global markets. The name has a fan base, which Ford will try to recreate with Bronco owners.

“This is really not just a Bronco, but it’s got the Raptor brand,” said Derek Bier, Ford’s performance vehicle engineer, during a media event.

The Bronco Raptor is similar to today’s models, but has a number of new features and terrain sections that are specially designed for desert racing as well as extreme rock crawling. It is also almost 10 inches wider than the current models, a feature shared with the F-150 Raptors.

The vehicle also has a “FORD” Raptor grille similar to the F-150; improved hood, including additional valves for engine cooling; unique taillights; and exclusive interiors, including extra structural rods and a new 12-inch driver instrument cluster.

2022 Ford Bronco Raptor

Ford

“It’s a very high-performance vehicle,” said Paul Wraith, design manager at Bronco. “This is a hungry beast. It needs cooling.”

The Bronco Raptor will be powered by a 3.0-liter twin-turbo engine that is expected to generate more than 400 horsepower, according to Ford. It can be compared to the Broncos’ current top engine, a 2.7-liter twin-turbo engine with up to 330 horsepower.

The Bronco Raptor will start at $ 69,995, Ford said. Starting prices for the current Broncos range from around $ 30,000 to $ 50,000.

2022 Ford Bronco Raptor

Ford



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