The EU Competition Commission has opened a formal antitrust investigation to Amazon to investigate whether the company is using sales data to gain an unfair advantage over smaller merchants in the marketplace. The Commission says it will look at Amazon's agreements with market vendors, as well as how Amazon uses data to choose which dealer to associate with using the "Buy Box" on its side.
"E-commerce has increased the retail competition and brought more choices and better prices," said EU competition commissioner Margrethe Vestager. "We need to make sure that large online platforms do not eliminate these benefits through competitive competition. I have therefore decided to look closely at Amazon's business practices and its dual role as a marketplace and reseller to consider that it complies with EU competition rules." 1
In September, European regulators announced that they took a preliminary look at Amazon's data collection practices. "If you, like Amazon, get the data from the smaller merchants you host, which of course can be quite legitimate because you can improve the service of these smaller merchants, then do you use these data to do your own calculations?" Vestager then said.
The survey is the last, and possibly the last, antitrust action that has been opened by Vestager, which has served as a competition commissioner in the European Commission for the past five years. During her tenure, due to the end of October, Vestager has fined almost all the major technological giants, including Google, Qualcomm and Facebook. Apple was also forced to repay $ 15.4 billion in taxes, thanks to a decision by Vestager. So far, Amazon has managed to avoid being fined by EU regulators, but it can all be changed as a result of this investigation.