The EU fines Google 1.69 billion dollars for the collection of search and advertising

  A Google logo on an Android phone.

Google and the European Commission of the European Union have made all kinds of announcements lately. Fresh from the revelation that Google would implement a web browser and search engine pick in EU-sold Android devices, Google's advertising division is beaten with a fine next to $ 1[ads1].5 billion ($ 1.69 billion). The European Commission's latest antitrust equalization says Google's collection of its advertising platform with its customized search engine program is competition competition against other ad providers.

The special wing of the Google advertising environment that the commission is concerned about is that AdSense for Search. "Adsense for Search does not refer to the famous ads over the search results, but instead ads appear in" Custom Search "results that can be posted on their websites. We have a version of this on Ars-just click on the magnifying glass in the top navigation bar and search for something. You won't leave Ars Technica; instead, you get a customized version of Google Search embedded in, complete with Google ads over the results, these are the "Adsense for Search" ads, and they are different from ads. The European Commission decision is about these "custom search engine ads."

  The European Commission provided this useful graphic of Google's custom search advertising practices. "Src =" "width =" 640 "height = "36 1

The European Commission provided this help graphically for Google's customized search ads.

The European Commission reviewed "hundreds" of Google advertising contracts and found a number of behaviors from the Google ad division that it considered competitive. Only from 2006 to 2009, Google ads would only have to appear on pages with Google's custom search engines. You are not allowed to do anything that uses Google to crawl your site and then display Yahoo ads over the embedded results.

The Commission noted that Google released this requirement in 2009 and replaced it with another practice, it found not competitive: "Premium Placement" clauses. These clauses said that while displaying custom search ads from a competing ad provider, Google's ads had to go into the top slots, and there was a minimum number of Google ads you could use on your custom search page. Changing the way in which competing ads were shown also requires written approval from Google.

Initially, Google gathers its ad platform with its custom search engine for websites, and the European Commission expects the event to be a competition competition against other ad providers. European Competition Commissioner Margrethe Vestager presented the Commission's view of the situation and said: "Google has cemented its dominance in online search advertising and has been shielded from competitive pressure by imposing competitive contractual constraints on third-party websites. This is illegal under EU Antitrust rules. 10 years and other companies denied the opportunity to compete on the benefits and to innovate – and the consumers' benefits of competition. "

Google has not yet issued a reply to this final finale.

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