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The Dodge Challenger SRT Demon was resurrected for the final year of muscle cars




  • Dodge is reviving its controversial muscle car model, the Challenger SRT Demon, with one last special edition vehicle before production ends on the brand’s current V8-powered cars later this year.
  • Dodge says the new car will deliver 1,025 total horsepower, 945 foot-pounds of torque and reach 60 mph from a rolling start in 1.66 seconds.
  • The 2023 Dodge Challenger SRT Demon 170 will start at $96,666, but could top $120,000 with taxes, options and accessories, according to Dodge.

2023 Dodge Challenger SRT Demon 170

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DETROIT — Dodge is reviving its controversial muscle car model, the Challenger SRT Demon, as a final special edition vehicle before production of the brand’s current V8-powered cars ends later this year.

The limited edition drag racer will be the fastest and most powerful version of the Dodge Challenger ever produced by the automaker. It is based on a 2018 Challenger SRT Demon model that some criticized for being too powerful and barely street legal.

Dodge says the new car will deliver 1,025 horsepower and 945 foot-pounds of torque on E85 ethanol blend fuel. It can reach 60 mph from a rolling start in 1.66 seconds. The vehicle’s performance drops a bit when you use fuel with lower amounts of ethanol, but even on regular E10 fuel, it has 900 horsepower and 810 foot-pounds of torque.

The 2023 Dodge Challenger SRT Demon 170 will start at the devilishly evocative price of $96,666 — the last three numbers are a reference to the Devil — but it could top $120,000 or more with taxes, options and accessories, according to Dodge. The order for the vehicle opens on 27 March.

Dodge, owned by Stellantis, only plans to build as many as 3,000 of the vehicles for the United States and 300 for Canada, pending parts availability and supply chain issues. It will be similar to the production of the 2018 model.

2023 Dodge Challenger SRT Demon 170

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Dodge CEO Tim Kuniskis declined to disclose the capital investment for the vehicle, which was revealed Monday, or its expected profit margins.

“These cars end up on a hill,” Kuniskis said. He referred to the Demon 170 as “the new pinnacle of factory madness”.

When asked about the vehicle’s fuel economy, he said “it’s terrible,” but later called the car “eco-friendly” because fuel with high ethanol levels runs cleaner than traditional gasoline while also burning faster. The car will be subject to a mandatory fee of 2,100 dollars.

The “170” moniker refers to a high proof of alcohol, as the car can run on ethanol fuel. Each owner will also receive a special glass decanter with the vehicle purchase.

2023 Dodge Challenger SRT Demon 170

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The new car will be capable of wheel popping, where the vehicle’s front tires lift off the ground due to the amount of force coming from the rear wheels.

Dodge was expected to reveal the car earlier this year, but engineers were “blasting” engines and trying to get as much performance out of the car as possible, Kuniskis said. The problems led engineers to develop a new supercharged engine for the vehicle.

The 2023 Demon SRT is the seventh special edition muscle car for Dodge as it celebrates the upcoming end of production of the current Challenger and Charger muscle cars. Dodge has sold more than 2 million of these vehicles since they were introduced more than a decade ago.

“You have to celebrate this ending,” Kuniskis told CNBC, adding the Challenger serves as a “halo” model for the brand, attracting the attention of customers who go on to buy other vehicles. “We do it crazy better than anyone else.”

2023 Dodge Challenger SRT Demon 170

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