AMC, one of the largest memo stocks of them all, embraces another meme powerhouse: cryptocurrency. And the CEO is very excited about it.
CEO Adam Aron proudly tweeted on Friday that the company would now accept a number of cryptocurrencies for online payment. Introduction with “drumroll, please,” Aron announced that bitcoin, ethereum, bitcoin cash and litecoin were welcome at AMC, and added that the cinema chain also accepts Apple Pay, Google Pay and PayPal.
“Great news release! As promised, many new ways NOW to pay online at AMC, wrote Aaron. “We now proudly accept: drum roll, please … Bitcoin, Ethereum, Bitcoin Cash, Litecoin. Also Apple Pay, Google Pay, PayPal. Amazingly, they already account for 14% of our total online transactions! Dogecoin next.”
He then retweeted a meme of himself photoshopped on a golden dogecoin.
More importantly, Aaron said that cryptocurrency can be used for Online buy, so it does not look like you will be able to use it to buy something personal at the moment. (Regarding payment, the edges points out that PayPal seems to be the only way to pay with cryptocurrency right now). AMC has previously already allowed customers buy gift cards with cryptocurrency.
Aaron’s announcement comes as no surprise. Over the last months, he has insisted to shareholders that the company worked to accept cryptocurrency for online payments. He even pulled one side out Tesla boss Elon Musk’s playbook and created two Twitter polls to ask the public if AMC should godta dogecoin and shiba inu. (Coincidentally, Musk liked Aaron’s dogecoin survey, which got the AMC boss going full stan).
Why is Aaron so obsessed with cryptocurrency, you ask? Everything comes down to the company new shareholders, the retail investors who gathered Reddits r / wallstreetbets through memes to keep the company afloat at the beginning of the year (and keep it to Wall Street). In June, Aron announced that these shareholders owned more than 80% of the company and promised to give them free popcorn.
“We work for them. I work for them, Aron said in June. “By definition, their interests and passions are important to AMC, their ambitions and passions are important to me.”
One of those passions is cryptocurrency, according to Aaron. And he is happy to commit. It is Easier said than done, though.