While some may assume that a large proportion of muscle car buyers are retirees in the Detroit area, Challenger brand manager Kevin Hellman is here to prove them wrong: in an interview with Muscle Cars & Trucks, he said that the median Challenger buyer is only 51.
That makes them the youngest buyers in the segment. Apparently.
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It is surprising for a few reasons. Although 51 sounds like a relatively old average, it is actually below the average age of a new car buyer in general.
According to the Federal Reserve, the average age of a new car buyer is today 53 years old. Challenging the Challenger & # 39; s old school image may be easy, but clearly, it actually has a younger set of customers than a regular car.
It is also surprising to see that Challenger buyers are younger than Camaro or Mustang customers. The challenger is the oldest school and the best of their peers, arguably the only true muscle car left in the segment. Given that the new Mustang and Camaro are both smaller inside, offer turbocharged engines and are stiffer than the Challenger, you'll be forgiven for assuming they cater to a younger crowd than the boaty Dodge.
That said, there are a lot of things about Challenger that make sense for younger buyers. Due to a low MSRP and Dod's willingness to offer incentives, Challengers are accessible to many young people.
The Challenger is also comfortable enough to be used as a daily driver, which is important considering that young people are less likely to own more cars. The Mustang and Camaro are not too stiff to use, but they are certainly less compatible than the Dodge.
Plus you still get a big boot and a real rear seat in a Challenger. It is important when it is your only car, but less so if you are an older buyer who primarily uses it on weekends.
Finally, the Challenger offers four-wheel drive. With AWD, a large luggage compartment, plenty of space and a comfortable suspension, the Challenger is easy to use as the main form of transport. That, or it just looks cool.