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Tesla's Model 3 can never capture Nissan Leaf – Quartz




It's hard to beat Model 3. Tesla's latest flagship vehicle has dominated the US electric vehicle (EV) market since its debut in 2017. It has amassed more than 190,000 sales in the United States, according to IHS Markit, and it captured 67% of the electric car market in the United States last quarter.

It is a first for an electric car manufacturer. The Model 3, which secured more than 200,000 pre-orders within two days of being announced in 201[ads1]6, is knocking out conventional cars from BMW, Mercedes and Audi. It has given it a healthy lead over rivals such as GM & # 39; s Chevy Bolt and Nissan Leaf (on the market since 2010). While these EVs have had steady sales, Tesla delivered more Model 3s than GM and Nissan's flagship EVs.

It has given Tesla CEO Elon Musk a much needed cash injection to keep Tesla solvent and help fund your next vehicle lines, from the Model Y crossover (really a hatchback version of Model 3) for upcoming pickup and semi-truck.

So has Model 3 won the war for Tesla? Or is it just to satisfy the accumulated demand of Tesla fanatics seeking affordable alternatives to their luxury models?

Skeptics point to Tesla's dismal delivery numbers earlier this year as evidence that demand for Model 3 is declining, putting the company's goal of selling 360,000 to 400,000 cars in 2019 further out of reach. But Tesla told investors in July that it was "well positioned" for a record third quarter after overcoming logistical bottlenecks in China and Europe, and sweeping incentives in the United States as Tesla's federal tax credit is phased out.



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