Tesla’s brand suffers as Elon Musk tries to save civilization

Tesla

‘s brand image is in red, just like

Tesla

storage.

How consumers view Tesla (ticker: TSLA) appears to be suffering as Elon Musk tries to make his mark on Twitter. Tesla investors will have to decide whether the effects of his acquisition of the social media company, and his efforts to overhaul it, will be a lingering problem for the electric car maker.