Tesla will finally unveil its long-awaited electric pickup on November 21, Elon Musk tweeted on Wednesday . The truck, which Musk has dubbed "Cybertruck," is supposed to look like something straight out of Blade Runner says the CEO.
The truck will be unveiled at Tesla's design studio in Los Angeles, California, which is on the same lot as SpaceX's headquarters. Musk originally planned to reveal the pickup earlier this year, but he announced in September that he was pushing the event back to November.
Musk has said that the upcoming pickup truck has a "heart-stopping" design, with better usability than a Ford F-1[ads1]50 and superior performance to a basic Porsche 911.
The idea of a Tesla pickup has been kicked around since 2013 when Musk mentioned his desire to take the F-150s in the world on stage at an event. The billionaire entrepreneur has spent the last six years tolling the truck without offering too many specific details. He said the truck can seat six, starting at around $ 50,000 and offering a 400 to 500 mile range in the highest price range. Musk has also suggested that the top version will be powered by a dual-engine layout, with a ridiculous towing capacity of 300,000 pounds.
When it comes to what the truck will look like, Musk hasn't offered much beyond a bunch of references to its "cyberpunk" aesthetics, and he has just released one very dark and unrecognizable teaser image (seen above). This has resulted in a constant flood of tabs, many of which border on the ridiculous.
The date announced Wednesday means the Tesla pickup will be unveiled at the same time as – but separate from – the Los Angeles Auto Show where Ford is expected to unveil a Mustang-inspired SUV, its first mass-market electric vehicle. (Tesla has a long history of skipping traditional auto shows in favor of putting on its own events.)
Electric cars are slowly gaining popularity around the world, but they still make up just 1 to 2 percent of the market, depending on region. At the same time, sales of pickup trucks have skyrocketed in recent years (along with SUV sales), which means it could be a great opportunity for the first companies to ship a viable electric truck. There is no release date for Tesla's electric pickup yet, but over the next two to three years, a fully electric Ford F-150, an electric pickup from GM and another electric pickup from EV startup Rivian are expected to hit the market.