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Tesla will finally reveal its electric pickup



Musk has said that the electric truck, first announced in 2013, will have a starting price of less than $ 50,000. He also claimed that it will be a better truck than a Ford F-150 and a better sports car than a Porsche 911. However, it is not clear whether these attributes can be expected in a version of the truck or whether customers will be able to to choose one or two of the three: price, performance and / or draw.

The design of the truck is likely to be of benefit to many traditional pickup buyers, Musk has warned. A teaser image released by Tesla shows a bright line coming out of what appears to be the hood of the truck.

Pickup is the best-selling vehicle in America. Especially the Ford F Series has been the best-selling vehicle in America for more than 40 years. However, pickup truck buyers are known loyal to their favorite brands of trucks. Japanese automakers, Toyota and Nissan, both produce full-size trucks competing with those of Ford, GM and Fiat Chrysler, but neither has made significant inroads against their Michigan-based rivals in the US market.

General Motors ( GM ) also works with an electric pickup.
Another Michigan-based company, Rivian, also comes out with an electric pickup aimed at terrain and camping enthusiasts. Ford is a major investor in Rivian.
While pickup enthusiasts are a brand and may prefer to stick to well-established truck manufacturers, such as GM's Chevrolet and Fiat Chrysler ( FCAU ) Ram, Tesla has more experience in making electric vehicles and can be a real competitor, said Michael Harley, a car analyst at Kelley Blue Book.

"If I were the three major truck manufacturers at this time, I would be worried," Harley said. "Because, remember, nobody ever expected Elon Musk's Model 3 to interfere with the BMW Audi, and those guys, you know, now there's an outselling of all those three brands."

However, truck buyers are very different from luxury car buyers, Harley said. The most likely outcome, he said, is that Tesla will sell some trucks, but does not seriously threaten the dominance of Ford, Ram and Chevrolet.


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