The design of the truck is likely to be of benefit to many traditional pickup buyers, Musk has warned. A teaser image released by Tesla shows a bright line coming out of what appears to be the hood of the truck.
Pickup is the best-selling vehicle in America. Especially the Ford F Series has been the best-selling vehicle in America for more than 40 years. However, pickup truck buyers are known loyal to their favorite brands of trucks. Japanese automakers, Toyota and Nissan, both produce full-size trucks competing with those of Ford, GM and Fiat Chrysler, but neither has made significant inroads against their Michigan-based rivals in the US market.
"If I were the three major truck manufacturers at this time, I would be worried," Harley said. "Because, remember, nobody ever expected Elon Musk's Model 3 to interfere with the BMW Audi, and those guys, you know, now there's an outselling of all those three brands."
However, truck buyers are very different from luxury car buyers, Harley said. The most likely outcome, he said, is that Tesla will sell some trucks, but does not seriously threaten the dominance of Ford, Ram and Chevrolet.