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Home / Business / Tesla who? Top Ford exec says it's & # 39; dominant & # 39; pickup truck market

Tesla who? Top Ford exec says it's & # 39; dominant & # 39; pickup truck market



<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Ford ( F ) expect to run over the competition in the emerging electric pickup market. "data-reactid =" 15 "> Ford (F) expects to run over the competition in the emerging electric pickup market.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – -sm Mt (0.8 em) – sm" type = "text" content = "" We have dominated this segment , it is the best-selling truck for 42 years. We believe that the combination of the Built Ford Tough with electrification exemplifies all of these customers' love attributes. We want to build on the leadership we have had, ”said Ford Chief Product Development Officer Hau Thai-Tang at Yahoo Finance & nbsp; The First Trade when asked about Tesla's upcoming entry into the market for electric pickup trucks. "Data-reactid =" 1

6 ">" We have dominated this segment, it is the best-selling truck of 42 years . We believe that the combination of the Built Ford Tough with electrification exemplifies all these features the customers love. We want to build on the leadership we have had, "said Ford Chief Product Development Officer Hau Thai-Tang at Yahoo Finance's The First Trade, when asked about Tesla's upcoming entry into the electric pickup market.

] <p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Tesla is rumored to reveal its first electric pickup this summer. CEO Elon Musk has suggested the forthcoming release, and stated in June & nbsp; The truck's design will be groundbreaking and have more functionality than Ford's iconic F-150. The expected price for Tesla's first ever pickup truck is considered to be around $ 50,000. "data-reactid =" 17 "> Tesla is rumored to reveal its first electric pickup this summer, the outspoken Tesla CEO Elon Musk has hyped on the upcoming release and said in June that the truck's design will be groundbreaking and have more functionality than Ford's iconic F-150. The expected price for Tesla's first pick-up ever seen to be around $ 50,000.

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt ( 0.8em) – sm "type =" text "content =" Meanwhile, upstart electric car manufacturer Rivian is planning to bring his very spied pickup to the market by 2021. Fortunately for Ford, it is nicely adjusted with the Rivian – & nbsp; Ford invested $ 500 million in Rivian in April . Ford will use Rivian's electric platform for a non-disclosed electric vehicle as part of the interconnection. "data-reactid =" 18 "> Meanwhile, the electric car manufacturer Rivian plans to bring its highly-spied pickup to the market by 2021. Fortunately, Ford is the nicely tailored Rivian – Ford invested $ 500 million in Rivian in April, Ford will use Rivians electric platform for an uncovered electric vehicle as part of the collection.

"The pickup business is very competitive. Ford has dominated it. It is a huge driver for us and we want to maintain that leadership and continue to build one We don't take any of our competitors for granted, we have a lot of respect for them all – we just want to focus on doing what we do well, "said Thai-Tang, and never mentioned Tesla with the name in the interview.

Thai-Tang confirmed to Yahoo Finance that Ford will have its first hybrid electric pickup truck on the market by 2020. A full-electric pickup truck is still a "couple of years out," Thai-Tang said.

The line has not stopped Ford from showing power on the good old inner webs this week.

Ford dropped a video on YouTube on Tuesday (see above) by a new all-electric pickup prototype that draws around £ 1 million.

Now it's Build Ford Tough.

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "[19659007] Brian Sozzi is editor and co – for The First Trade by Yahoo Finance Follow him on Twitter [19659007] @Br ianSozzi "data-reactid =" 26 "> Brian Sozzi is the editor and great host of [19659034] The First Trade at Yahoo Finance. Follow him on Twitter @BrianSozzi

Yahoo Finance live morning show.

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