Published on March 1, 2019 |
by Zachary Shahan
1. March 2019 by Zachary Shahan
One of the lessons you can learn in just about every arena in life is that you have a simple, specific, clear focus is how to achieve great things. You need to cut disturbances and focus on one goal, on the most simplified mission.
Almost 13 years ago Elon Musk made Tesla's most important concrete goals and goals that would lead to the goal. On the 10-year mark I noted verbosely that Tesla's plan had come to life. But the young company was still a road without completing its ultimate goal, or its ultimate goal.
The secret main plan did not actually play Tesla's overall goal, his mission, which is what I want to consider the ultimate goal. But this mission has been repeated by Elon Musk and Tesla many times and was basically implied in the secret main plan. From Tesla itself is the mission: "To accelerate the advent of sustainable transport by getting compelling mass marketers to market as soon as possible." With the Tesla Model 3 being the # 1 best-selling car in California in the second half of 2018, becoming one of the top five cars in the US in that time frame (or # 11 throughout 2018), completely slowing down barriers to mass market status, It is clear that Tesla achieved the second half of the mission ("Bringing convincing mass market electric cars to the market as soon as possible"). Perhaps more importantly is the first half, and accelerates the transition, as Tesla has also done on a large scale. Tesla has inspired competitive electric vehicle models (mostly under development) from most of the major car manufacturers. In addition, the company has shown governments that people actually have wanting compelling electric vehicles, giving them government the opportunity to implement strong EV policies – and even pushing them to do so. Certainly, some of the strong car policies around the world were inspired by Tesla, and these policies compel car manufacturers to develop and produce more EVs.
So, while the transition is far from over, I give Tesla a "task accomplished" on this. The company has clearly and strongly accelerated the transition to a clean transport future.
The other three achievements that I highlighted in the headline are more direct and more tangible. In 2006 Elon wrote:
Thus, the main plan is:
- Build a sports car
- Use the money to build an affordable car
- Use that money to build an even cheaper car
Tesla did all these things. The focus was simple, but the tasks all the way were enormously difficult. Nevertheless, Tesla built an electric sports car, built a somewhat large market vehicle (model S), and then built a truly mass market "affordable" car (model 3). I guess Elon didn't realize it would have been so difficult – he said so many times – but he kept the focus and chipped away in every problem for more than a decade.
I see that we have had a lot of people writing about these achievements in different ways today. (I had fun editing the articles.) Perhaps it seems obsessive, but it is such a great milestone that has been achieved after so many years that I find it difficult to not share our thoughts on this and put our own comment on the historical days / weeks. It happened. Tesla did it. Elon put the flag in the sand. The world has changed for the better.
It's a big deal that brings me back to what I wrote when Tesla opened its Gigafactory in 2016: "The big deal isn Not even about Elon or Tesla. The deal is the ability of people to dream, the opportunity to risk a lot for an extremely slim but worthwhile opportunity.The big deal is the human capacity to dream of things that seem impossible at first glance, and then actually to get to work with To achieve these dreams. "
With these 4 top-Tesla missions checked by who achieved, what's next? Well, it's Tesla's other secret master plan (Del Deux), but I think it's really just one key assignment left: to continue accelerating the transition . This is done by continuing to improve the vehicles (and energy products), continuing to reduce costs and continuing to pump out accelerators for the rest of the market.