Tesla announced today that it is bringing back a useful benefit to new customers purchasing a new Model S or Model X vehicle: unlimited charging on the supercharger drives. The announcement comes after the sale of the two models has slowed, and after the company suffered larger-than-expected losses in its latest quarterly earnings report.
The company reported the announcement in a Tweet (via TechCrunch ) and said that all new orders would come with free unlimited charging on the network of Supercharger stations.
BREAKING: All new orders for Model S and Model X now come with ⚡ free ⚡ unlimited ⚡ Supercharging ⚡
̵1; Tesla (@Tesla) August 3, 2019
Tesla has used free charging as a lure for new buyers lately. The benefit extended to their Model S and Model X vehicles until 2017 for anyone who bought a new vehicle. However, CEO Elon Musk had called the program "unsustainable", and after January 2017, the company announced that it is restructuring the benefits: new drivers would get up to 400 kWh of power a year (about a thousand miles), after which time they had to pay. The company has brought out the benefits a couple of times: drivers could give their other drivers without the benefit a referral code that gave them unlimited load, but which was phased out earlier this year.
Now it seems the benefits are back as a way to help lure drivers into checking out the more expensive offer. In late July, Tesla announced its latest revenue set, revealing it had lost $ 408 million in the last quarter. This dip seems to be due to reduced sales for Model S and Model X, as they are a more profitable product for the company.