Published on August 13, 2019 |
by Zachary Shahan
13. August 2019 by Zachary Shahan
The other day I reported that Model 3 was the 10th best-selling vehicle in Sweden in July. I also reported that Model 3 was the 9th best-selling car in the United States in the second quarter of 2019. Switzerland and Liechtenstein (which report on sales together) top them both. The Tesla Model 3 was the fourth best-selling vehicle in Switzerland and Liechtenstein in the first half.
We're not just talking cars here, and we're not talking just a month. In the first 6 months of 2019, only 3 other passenger cars landed in more homes than Tesla's mass market model. This was Škoda Octavia (don't ask me how or why it is # 1), VW Tiguan and VW Golf.
Here is a chart of the top 10 models in January to June:
A couple of issues pop up for me here. First, it is no secret that Switzerland (population of 8.42 million) and Lichtenstein (population 37,810) are rich countries. It's also no secret that it is easier for the rich to afford a CHF 44,990 ($ 46,000) vehicle than non-rich people. Although the total cost of ownership of a Model 3 is comparable to or beats a Toyota Corolla, you must have the money to buy first-class car initially – and as far as I know, no banks charge the total cost
Switzerland, despite its small geographical size, is also home to 5 Tesla service centers and lots of Superchargers. Of course, Tesla placed service centers and Superchargers around the country because it's been a good market for Tesla, but it's also a positive feedback loop that makes many more consumers – a next, larger wave of tech adopters – feel comfortable buying and Tesla. This is probably now playing a role in the new Tesla vehicle sales in California, Norway, the Netherlands and Switzerland.
Given the countries' wealth, it is not surprising to see that Mercedes has three models in the top 10. That is also a good sign for Tesla. There is no reason to believe that this is just a glitch in the market trends, and it is a mistake. Model 3 may very well hold on to the number 4 spot, or it may climb even higher as more consumers find out about driver and passenger benefits, low costs and overall "hot" factor. We'll see.
If you are interested in purchasing a Tesla Model 3 (or Model S or X) and need a referral code to get 1000 miles of free Supercharging, feel free to use our: http: //ts.la/tomasz7234ebrit19459009]