Tesla Model 3 is now entering the European market, and some car manufacturers are nervous. According to a new report, Porsche and Audi were, conversely, constructed Tesla's new electric car, and they were quite surprised at the cost.
It is a little common in the industry to buy cars from a competitor to see what they are wearing, but it also becomes a necessity for vehicles that are seen as important disturbances.
Model 3 appears to fit the description as it apparently excludes all other premium sedans combined in the United States.
During the early production ramp, it was difficult to get the hands of a model 3, but some automakers paid a pretty penny to be among the first to be able to check out the new electric car.
A year ago, two model 3 cars were discovered on their way to Germany
Later, a report came that a German automaker was impressed by Model 3 after reverse engineering.
Now, a new report from Germany's Manager Magazin (German and paywall) contains a deep dive into the state of Audi with comments from leaders and insider sources.
It claims that Porsche and Audi, working together on a next generation electric platform, had to change their approach because the cost was too high compared to what Tesla achieves.
"Porsche and Audi engineers have to switch [the PPE] because the Tesla model 3 has become better than they thought."
Next-generation platform called Premium Platform Electric (PPE) became the green light almost two years ago, and it is expected to be ready around 2020 or 2021
According to the new report, the first version of about 3,000 euros came too expensive, which Porsche is said to be able to absorb but Audi was not on board. They believe they need to lower the cost of being competitive with other upcoming EVs.
Battery costs are apparently the biggest factor that pushes the costs on the platform higher, and Tesla claims to be the leading industry on that front.
According to the report, Audi and Porsche could delay the PPE to improve costs and be competitive with Tesla.
PPE is becoming increasingly important to Audi according to the Manager-Magazine's report, which describes a failing e-throne program:
The e-tron as the first electric Audi is not just late. It does not reach any target values and has become overly expensive with more than two billion euros in development costs. The approximately 600,000 cars sold at break-even are now considered an illusion.
E-tron electric SUV was to be delivered to customers last year, but Audi says software problems have led to
The German machine still plans several other cars based on the same platform before PPE becomes available.
We often hear complaints about Tesla that are not yet delivering on the $ 35,000 version of Model 3, which I think is fair, but we still have to acknowledge that Tesla is the only car manufacturer as for The moment massages with producing a compelling long-distance EV and making it profitable.
I think that's what impresses Audi and Porsche here and what you want to imitate the PPE platform.
A decade from now, I don't just think we should look back at Model 3 for how the car program accelerated EV adoption through volume, but also for the impact it had on other car manufacturers.
The fact that they apparently were 3000 euros behind a platform that comes over two years, just shows how Tesla is far ahead.
For the e-tron program, the report is worrying. I've cut Audi a little slack over the delays of the e-tron SUV, but I'd love to see some volume soon.
We hear that the launch in the US is still scheduled for Q2 2019.