Tesla has held a card near the chest to create additional demand for model 3: lease options.
Now, Electrek has learned that Tesla is preparing to launch its model 3 lease products outlined in an email sent to employees.
Sources familiar with the case told Electrek that Tesla sent an email to employees this week to tell them that they will be able to rent model 3 within the next two weeks.
We contacted Tesla if the email sent to employees about the new model 3 leasing program and the firm confirmed that they are preparing it, but they say the dates in the email are not final.
A Tesla spokesperson told Electrek in a statement:
"This is simply an internal document to ensure that teams are prepared when we finally introduce a leasing option to customers. No decision has been taken when Model 3 -leasing will be available, but it will definitely be after the dates outlined in this document. " It has been reluctant to offer the financial product under the production ramp so as not to adversely affect the cash flow.
CEO Elon Musk said during Tesla's latest earnings call:
"Well, we have been reluctant to introduce model 3 leases because of how it affects our GAAP finances. So it is worth noting that demand for date is with zero leasing, so obviously leasing is a way to improve the demand, but it makes our economy worse. "
Musk said they didn't want to introduce the model 3 lease" right away "but it will be available later this year. "
The timing of the email seemed quite clear that the leasing program would start in the next few weeks, but Tesla insists that it will actually launch later, despite what it says.
It makes sense since Tesla does not want the lease affecting their finances in the current quarter.
I think there will be a large demand driver for Tesla.
There is no detail on where it will be available, but I expect it will be first in the US first.
It will also be an interesting product for Tesla employees, but the introduction of Model 3 enabled several of them to own a Tesla, but it is Still a little expensive vehicle.
I think several of them will be able to drive Tesla vehicles with the introduction of Model 3 leasing, which is why they also prioritize them
Interestingly, CFA Deepak Ahuja said that leasing represente is only about 20% of model S and model X sales.
Somehow I think the number will be higher for model 3.  What do you think? Please let us know in the comment section below.