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Tesla discounts Autopilot over-the-air upgrade in new free trials



After several changes, Tesla seems to be pushing hard to sell its expanded Autopilot package lately.

Now we learn that Tesla offers a discount on the Autopilot package as part of a new trial.

As we reported last week, Tesla increased the price of the Enhanced Autopilot package when purchased from $ 6000 to $ 7000.

The move seems to stimulate buyers to order Tesla cars with $ 5000 instead of waiting to order later after delivery.

While Tesla increased the price of upgrade after delivery, buyers seem to be able to avoid price increases and even get the feature cheaper than the original $ 6000 price. [19659002] Tesla has launched a new round with 30-day autopilot attempts, and on the website, the company says that Tesla owners will have the opportunity to purchase the $ 5,500 package at the end of the trial.

upgrade is available for purchase at a reduced price of $ 5,500. A week after the trial ends, the Enhanced Autopilot price will return to $ 7000. "

The car manufacturer first rolled out the Autopilot samples in 201

6 to increase the rate of driver assistant features.

It was a rare example of a car manufacturer using the over-the-air update feature to sell and market new features.

After 2016, Tesla seemed to have stopped using this strategy, but it brought it back in August with new free over-the-air Autopilot attempts to increase the use and sale of the system.

But now this new trial round is linked to a $ 5,500 rebate

Earlier this year, Tesla also took the price down to the same level for a few weeks before it returns to $ 6000 and to $ 7,000 last week.

The new round of Autopilot samples also come as Tesla releases new features, such as Navigate on Autopilot, to auto Omaker has long promised his Enhanced Autopilot package. [19659014] Electrek's Take [19659015] With the new features being released, Enhanced Autopilot is starting to be worth $ 5,000.

As Seth discussed at the latest episode of Electrek Podcast, he has the opportunity to go on an upcoming car holiday with his Tesla vehicle with Autopilot, his Model X, or his Tesla Model 3 without autopilot, which has more range and will cause fewer stops to charge.

He is currently looking at the car with Autopilot just because of how convenient it is:

Tesla knows that the Enhanced Autopilot package is starting to be attractive to customers, and it tries to convince the many owners on their fleet that bought cars without ordering it for the last two years.

Given that Tesla contains all the necessary hardware for Autopilot features in all its vehicles, the automaker has an interest in buyers who order cars with the package.


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