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Tesla Could Be On Fast Track, J.D. Power Says




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Super Charging stations like this one is a big advantage Tesla Motors has over other EV makers, JD Power says Getty

Tesla Motors has drawn skepticism recently in the press as traditional manufacturers put more and more electric vehicles in the market, but new jd power analysis says not only has Tesla achieved remarkable success with its previous portfolio of vehicles, but it is also well-positioned to exploit a significant sales opportunity with its new products and price points. ”

One giant opportunity JD Power is seen for Tesla is less expensive mass-market EVs, a market it is only just beginning to exploit. , Tesla sold an estimated 160,000 vehicles to US buyers in 2018 with a sales pace approaching 250,000 annual sales in the fourth quarter. Importantly, the analysis added, the pioneer EV maker achieved this volume despite average price s estimated that more than $ 90,000 for the Model S and Model X, and more than $ 60,000 for the Model 3. While Tesla's share of the overall light-vehicle market in the fourth quarter of 2018 was less than 2%, its market share among vehicles costing over $ 50,000 was significantly larger at just under 14%.

“Reaching almost 14% market share for the price points at which it competes is a remarkable achievement for Tesla, especially given the fact that many new vehicle shoppers will not consider. pure electric vehicle due to concerns about driving range and charging infrastructure, "the study said.

Tesla Model 3 has moved the brand into lower-priced segments with more consumers. Getty

Tesla recently launched a variant of its Model 3 priced at $ 35,000 and has just shown the Model Y hatchback / sport-utility vehicle, so it is priced at a much larger market, and JD Power thinks it will do.

We asked the spokesperson for the study, Tyson Jominy, managing director of the Power Information Network (PIN) at J.D. Power, to tell us more.

Forbes.com: & nbsp; Why does J.D. Power think Tesla is for sale surge?

Jominy: & nbsp; The size of the segments and price points that Tesla is entering is five times larger than the spaces they had been playing in. Even if Tesla captures only a fraction of the share levels in the new segments and price points, volume stands to grow significantly.

Forbes.com: & nbsp; It appears the number of consumers willing to consider and EV has grown sharply recently. Why?

Jominy: & nbsp; The attributes of Tesla are such that they have highly desirable models and a cool factor – and they just happen to be electric. The range is such that anxiety is quite low and the supercharger network further envies that concern. If you get a sexy product that is the same as your previous three vehicles, why wouldn't you?

Forbes.com: & nbsp; It seems lower prices are a factor in the projected sales surge. Can Tesla profitably sell the Model 3 and its models at the low ($ 35K) price point?

Jominy: & nbsp; That's the billion-dollar question and not one that anyone outside of Tesla can really answer. The volume will be there, but can they do it profitably? That remains to be seen.

Forbes.com: & nbsp; Jominy: & nbsp;

The expiring tax credit was certainly a factor in pulling sales into 2018, but Tesla responded with price and content changes in 2019 that obscure visibility into the loss is truly affecting the value equation. Going forward, we see Tesla starting to get into leasing, which is a significant factor in the Model 3's segment where more than half of all vehicles are leased each year. A lower monthly payment will again make any price less visible to consumers.

Forbes.com: & nbsp; Are you likely to benefit from the new environment and greater acceptance of EVs?

Jominy: & nbsp; We have seen many other examples when new product in a segment lifts all entrants. Certainly, as consumers start learning that an EV for their lifestyle, it will be to everyone selling EVs. Tesla Motors has over other EVs that will be able to capture the cool factor, but they could make their value apparent to consumers.

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makers, JD Power says Getty

Tesla Motors has drawn skepticism recently in the press as traditional manufacturers put more and more electric vehicles in the market, but a new JD Power analysis says not only has Tesla achieved remarkable success with its previous portfolio of vehicles, but also it is "well-positioned to exploit a significant sales opportunity with its new products and price points." One giant opportunity JD Power is seen for Tesla is less expensive mass-market EVs, a market It has only begun to exploit the Southern California-based research firm, estimated at 160,000 vehicles to US buyers in 2018 with a sales pace approaching 250,000 annual sales in the fourth quarter. Importantly, the analysis added, the pioneer EV maker achieved this volume despite average estimates estimated at more than $ 90,000 for the Model S and Model X, and more than $ 60,000 for the Model 3. While Tesla's share of the overall light vehicle market in the fourth quarter of 2018 was less than 2%, its market share among vehicles costing over $ 50,000 was significantly larger at just under 14%.

“Reaching almost 14% market share for the price points at which it competes remarkable achievement for Tesla, especially given the fact that many new vehicle shoppers will not consider a pure electric vehicle due to concerns about driving range and charging infrastructure, ”the study said.

Tesla Model 3 has moved the brand into lower-priced segments with more consumers Getty

Tesla recently launched a variant of its model 3 priced at $ 35,000 and has just shown the Model Y hatchback / sport-utility vehicle, so it's poised to tap into a much larger one is market, and J.D. Power thinks it will do.

We asked the spokesperson for the study, Tyson Jominy, managing director of the Power Information Network (PIN) at J.D. Power, to tell us more.

Forbes.com: Why does J.D. Power think Tesla is a sales surge?

Jominy: The size of the segments and price points that Tesla is entering is five times larger than the spaces they had been playing in. Even if Tesla captures only a fraction of the share levels in the new segments and price points, volume stands to grow significantly.

Forbes.com: grown sharply recently. Why?

Jominy: The attributes of Tesla are such that they have highly desirable models and a cool factor — and they just happen to be electric. The range is such that anxiety is quite low and the supercharger network further envies that concern. If you are a sexy product that is not the same as your previous three vehicles, why not?

Forbes.com: . Can Tesla profitably sell the model 3 and the models at the low ($ 35K) price point?

Jominy: That's the billion dollar question and not one that anyone outside of Tesla can really answer. The volume will be there, but can they do it profitably? That remains to be seen.

Forbes.com: Jominy: expiring tax credit was certainly a factor in pulling sales into 2018, but Tesla responded with price and content changes in 2019 that obscure visibility into the loss is truly affecting the value equation. Going forward, we see Tesla starting to get into leasing, which is a significant factor in the Model 3's segment where more than half of all vehicles are leased each year.

Forbes.com: Are you likely to benefit from the new environment and greater acceptance of EVs?

: We have seen many other examples when new product in a segment lifts all entrants. Certainly, as consumers start learning that an EV for their lifestyle, it will be to everyone selling EVs. That doesn't mean others will be able to capture the cool factor, but they could make their value apparent to consumers.


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