Tesla changes its standard color from black to white
Elon Musk has announced that Tesla will increase the price of its black paint, which until now was the only standard paint color for model 3, s and x.
become the new standard paint option.
"Any customer can have a car painted any color he wants as long as it's black", that is what Henry Ford said when asked why Ford did not have different colors for model T.
At first launch, Model 3, Tesla has just made a black color condition standard, and everything costs a $ 1000 or more premium – which follows in Forth's footsteps.
Like Ford's efficiency obsession, Tesla limited the ability to streamline production.
Later, Tesla also removed some other paint options to increase production efficiency.
Now, Musk says that black will also cost another $ 1[ads1]000:
From next month, Tesla will charge $ 1,000 for color black (same price as silver)
– Elon Musk (@elonmusk) June 19 2019
It was a strange way to announce the change, since it basically disguised a total base price increase of $ 1,000 on Model 3 and across its line-up, but the CEO Lazy is confirmed that Tesla will have a different "single white" color scheme .
Tesla already offers a white, but there is a "Pearl White Multi-Coat", which comes with a prize of $ 1500 for model 3 and $ 2000 for model S and model X.
The car manufacturer had to introduce a new one. white.
Previously, Tesla provided a standard white for Model S and Model X.
Electrek's Take
This is an interesting feature.
19659002] Black and white are the two most popular colors for cars in the United States:
Therefore, it should not have a great long-term impact. Of course, it will depend on how good the "simple white" paint that Tesla comes out with, but I expect it to be good.
In the short term, this should contribute to a slight increase in sales, which I believe is the goal of this announcement since Elon set a deadline at the end of the quarter for the change.
Buyers on the fence who planned to buy standard black have a new incentive to buy now otherwise they will see the price of the configuration increase by $ 1000.
Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast.
