Published on April 9, 2019 |
by Zachary Shahan
9. April 2019 by Zachary Shahan
A few weeks ago, a Rich Stefani tweeted something to Elon Musk. Highlighting how abnormal Elon Musk's Twitter habits are ̵
Nevertheless, this article is not about Elon's very special Twitter habits. It's a great WSJ report about it. But I thought these meta-cases were worth noting.
This article is about two Tesla product enhancements, and why they represent a Tesla benefit that is quite a big deal. Also, I love the product improvements.
Rich's tweet was a simple but excellent idea: Make a Tesla vehicle with bioweapon defense mode remember where the bioweapon defense mode was turned on – and turn it on automatically forward. Elon's simple yet clear answer: "Will do."
– Elon Musk (@elonmusk) March 26, 2019
More recently, a Carlo Costanzo tweeted a request to gain more control over the Tesla Powerwalls Storm Watch feature. Two days later, voila !
Holy Crap! I just posted this 2 days ago and today #Powerwall has begun to enter Storm Watch when a thunderstorm is approaching .. Absolutely amazing! Coincidence? maybe .. Amazing Tech? The very best!
– Carlo Costanzo (@ccostan) April 9, 2019
The quick answer to good customer ideas is one thing – that is one of the reasons why some Tesla customers and fans love Tesla and love Elon. (Note: Not all customer requests are processed quickly, but that's another story.)
Another important highlight here is Tesla's role as a software company. It can squeeze updates like this regularly and can flexibly respond to the customer's wishes and ideas for improvement because much of Tesla is "Tesla Software." Tesla is known as an automaker or a sustainable energy company, but if you took all Tesla can be a highly valued software company that collaborates with car manufacturers and energy companies around the world. In fact, who knows, Tesla's software solutions can end up as Tesla's most valuable resource. (I'm talking a little more about this in an upcoming CleanTech Talk podcast with ARK Invest.)
These kind of "small improvements" may seem small every time there's an improvement you don't care much about, but when one of them runs your Fancy, it spreads a thrill in your view of Tesla, and it stimulates a customer relationship that is particularly unique in the auto world and the electricity world. Tesla loves to make customers smile, and you see that both in interaction with those in the tweets above and in the kind of software solutions and fun Tesla work continuously.
Looking purely from a monetary policy point of view, the technical flexibility and fast product improvement through software puts Tesla apart in some rather large industries. It can be considered valuable one day.