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Tencent takes down PUBG, one of its best video games, in China

A message posted on the game's official social media account, said the test period for PlayerUnknown's Battlegrounds (PUBG) ended Wednesday.

It gave no further information about PUBG, instead directing users to download Game for Peace, a new multiplayer combat game.

PUBG has been a great global success for Tencent ( TCEHY ) – Users have spent more than $ 320 million on the game, according to research firm Sensor Tower. And news of its death in China caused a frenzy on social media – hashtag "PUBG is gone" was read more than 550 million times.

But PUBG has not made Tencent any money in the tech company's home country and the world's largest gaming market.

This is because Tencent has not been able to sell subscriptions or purchases in the game for PUBG and some other popular titles in China for months after a lawful breakdown of officials.

Chinese regulators said they wanted to control the number of new online games and limit play time for minors. The measures are part of a government effort to reduce myopia in children and adolescents.

Tencent began getting approvals for a few games in January. The decision to draw PUBG suggests that the company failed to get the green light to make money on one of its most valuable titles.

Tencent did not respond to a request for comment.

  Playerunknown's Battlefields has deducted $ 320 million for Tencent outside China.

Karen Chan, an analyst with Jefferies, said that" for-anticipated launch "of the Game for Peace is good For Tencent, who got the official, continues to make money from the new game last month.

Most of PUBG's Chinese users are likely to migrate to the Game of Peace and it will be mobile game growth later this year, Chan wrote in a Note to clients

Tencent's stock rose 2% in Hong Kong on Wednesday and outperformed the broad market, stock in the world's largest gaming company increasing by 23% for the year, but still down 19% from a very high period in January 2018.

Its new game is similar to PUBG, but less violent. It is also "a tribute to the People's Liberation Army Air Force … set under military training against terrorism," Chan said. 19659002] Still, some fans were unhappy with PUBG's death, a game where users took the roles of special operation forces.

"Who wants to be a little bullsh ** player, I want to be a special op!" A user, who goes by the handle & # 39; the girl wearing boxes & # 39; wrote on Chinese social media.

"If you are going to change the name, switch it to something that sounds good, like what is & # 39; Game for Peace?" using Zhang Zhongru wrote.

Don Giolzetti contributed to this story.

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