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Tariffs can give Nike a leg up over competitors, analyst says



<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Nike said following Thursday's result report at Tensions with China has not harmed its business in that country . Athletic giant reported that world sales increased by 4% last year while sales in Greater China are rising & nbsp; 22%. "> Nike said on Thursday's earnings report that tensions with China have not harmed its business in that country. Athletic shoe giant reported that world sales increased by 4% last year, while sales in Greater China increased by 22%.

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.0em) Mb Simeon Siegel, Nomura senior equity analyst, told Yahoo Finance's On The Move On the Move Nike Having a competitive advantage over rivals, because of its size, consistent growth, and hot skirting, Nike has pricing power, he said. "Data response time =" 16 "> If the US and China trade war continues, with increased consumer tariffs, Simeon Siegel said , senior analyst for Nomura, that Yahoo Finance's On The Move, Nike could have a competitive advantage over rivals. Due to its size, consistent growth and warm shoe performances, Nike has pricing capabilities, he said.

"Nike will be best placed to pass [price increases] – or more interestingly, they will be best placed to weather storm, Sa Siegel. "And maybe what it does is damage the competition and clear the tires."

If so, the storm can be serious for clothing and footwear manufacturers as well as retailers in the United States. "Across the board [increased tariffs] will hurt the entire sector if it is sustainable and painful is a very nice adjective – cataclysmic, catastrophic – choose big words," Siegel said.

He pointed out some of Nike's premium, flagship products as a source of company strength, and a

The Los Angeles Lakers forward LeBron James (23) in his Nike Lebron shoe in the second half of an NBA basketball game on Tuesday, November 27, 2018 in Denver. Nuggets of 117-85. (AP Photo / David Zalubowski)

"They can drop a LeBron shoe that will be $ 350. It's not going to be $ 35 billion in revenue, but because of the premium shoe, "They can sell $ 60 shoes to many people. That $ 60 shoes will be $ 75, people will still feel like they are LeBron," he said. [1965] Other analysts pointed to Nike's leading position in the global market. covering European shoe companies said that while Adidas is still the leader in China, this leadership must now "narrow down."

Globally, the gap between Nike and Adidas performance is strongly given the recent lack of branding for adidas, "analysts led by szilvia live. wrote in response to Nike's revenue.

Nike shares rose a quarter of percent after its earnings report. Stocks have achieved 13% this year, compared to 16% for S&P 500.

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on Yahoo Finance. "" "The sky is co-anchored by data-reactid =" 35 "> On the Move at Yahoo Finance.

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