The goal takes over.
The company reported good results for the second quarter, including 3.4% growth in comparable sales from a 2.4% increase in traffic. From groceries to home goods to clothing, Target has become a destination for a wide range of consumers.
Meanwhile, Kohl is lagging behind. Sales fell by 2.9% in Kohl's stores that were open for more than a year, the company recently reported in revenue for the second quarter. The retailer announced a partnership with Amazon in 2017 to accept returns for the e-commerce giant in their stores, a move that increased traffic nearly 24% over the three weeks after the partnership started, data from inMarket shows.
Read more: We traded on Target and it struggles with Pier 1
With 1,855 stores in the US , Target has a larger presence than the 1100 Kohl's stores across the country. But a trip to both stores revealed that the supermarket advantage doesn't stop there.
While both stores were punctured by clutter, Targets' trendier clothing options and the grocery section made it clear why Kohl can't compete with the supermarket's dominance.
This is what we saw: