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Home / Business / Take a look at the dirty, creepy images the FDA wants to have on cigarettes

Take a look at the dirty, creepy images the FDA wants to have on cigarettes



  Sick kids, chest ulcers and bloody urine are just some of the new warnings.
Enlarge / Sick cubs, chest ulcers and bloody urine are just some of the new warnings. [19659003FoodandDrugAdministrationTorsdayDiscovered13ApprovalWarningWesuggestsuggestingcigaretteadsandpackaging

The graphic warnings are intended to discourage smoking. They include brief statements and "photo-realistic color images depicting some of the lesser-known health risks of cigarette smoking." The health risks depicted include bladder cancer, prominent neck tumors, limb amputation, erectile dysfunction, type II diabetes, blindness and heart and lung disease. The warnings will replace the standard surgeon general's warning, which the agency described as "virtually invisible" to consumers.

The FDA said the new warnings fulfill a mandate set by a 2009 law called The Family Smoking Prevention and Tobacco Control Act (TCA). The act required the agency to issue new warnings about cigarette packs and advertisements to resolve the lingering public health issue.

To date, smoking is still the leading cause of preventive illness and death in the United States, the agency notes. Smoking is linked to 480,000 deaths per year, which is more than those related to HIV, illicit drug use, alcohol use, personal injury and firearms-related incidents combined. Smoking-related diseases plague more than 16 million Americans in total.

 An example of what the warnings would look like on a pack of cigarettes. "Src =" https://cdn.arstechnica.net /wp-content/uploads/2019/08/Screen-Shot-2019-08-16-at-2.04.58-PM-300x301.jpg "width =" 300 "height =" 301 "srcset =" https: // cdn.arstechnica.net/wp-content/uploads/2019/08/Screen-Shot-2019-08-16-at-2.04.58-PM-640x641.jpg 2x
Enlarge / An example of what the warnings would look like on a pack of cigarettes.

The Agency tried to fulfill the TCA's mandate back in 2011, rolling out nine warnings and similar graphic images. But several tobacco companies challenged the warnings in court, arguing that they were scare tactics and that they violated the First Amendment. The tobacco companies won the case, and in 2013 the FDA officially scrapped its plan and returned to Stephen King-inspired drawing boards.

Although the last warning round is equally alarming, the agency seemed more confident that they could withstand legal challenges, noting that they are supported by research and based on facts.

“The FDA carried out a comprehensive, science-based research and development process to get these proposed warnings right by developing clear and clear messages about the risks associated with cigarette. smoking and exposure to secondhand smoke, ”said Mitch Zeller, JD, director of the FDA's Center for Tobacco Products, in a statement.

Tobacco companies are now mulling the new rules. In an email to NPR, Kaelan Hollon, a spokesperson for Reynolds American Inc. (parent company of RJ Reynolds) wrote:

We support public awareness of the harms of smoking cigarettes, but the way these messages are delivered to the public cannot break the First Amendment protection that applies to all speakers, including cigarette manufacturers … [It] is important for the FDA to focus on providing information that can provide health benefits to the public, not just repeating well-known messages that smoking is dangerous, some audience already understand.

Public comments are open about the proposed warnings until October 15. If they survive, the earliest they can appear on packages and ads is 2021.


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