The experiment: A massive Cheez-It, which is 16 times the standard size, serves as the base for Taco Bell’s new “Big Cheez-It Tostada”. The meal adds minced meat, sour cream, tomatoes, lettuce and cheddar cheese to the cheesy biscuit for $ 2.49. It is described as a “richly cheesy and nostalgic, yet magically modern, dining experience,” according to one release.
The second item Taco Bell tests is a “Big Cheez-It Crunchwrap Supreme”, which replaces the internal tostada shell, with the giant Cheez-It for $ 4.29. It is packed with the usual ingredients, including minced meat, nacho cheese sauce, lettuce, tomatoes and sour cream.