Taco Bell will be testing a vegetarian menu this year
Taco Bell will start testing its first vegetarian menu later this year, the company said on Thursday.
Providing a vegetarian menu will help the Mexican fast food chain cement itself as the go-to option for non-meat eaters, often struggling By ordering a meal at fast food restaurants that only sell hamburgers or chicken offerings, five percent of Americans identify as vegetarians, according to a July survey conducted by Gallup.
Taco Bell, owned by Yum Brands, is already known to Be vegetarian friendly Customers have exchanged meat for beans in their tacos and burritos for years, and the American Vegetarian Association itself certified some of Taco Bell's vegetarian changes in 201[ads1]5.
The menu can also grow Taco Bell's relationship with its younger customers. is a bit more popular among Americans younger than 50 years, Gallup found.
While Gallup found that numb asking vegetarians has been relatively unchanged in recent years, sales of plant-based foods have grown significantly A Nielsen study found that sales of plant-based meat substitutes increased by 30 percent in 2017. Americans can't choose meat all the time, but a vegetarian menu will also appeal to more health-conscious diners.
The risk of the Taco Bell in taking this step is limited as the chain already had ingredients such as vegetables and beans on hand.
Chipotle Mexican Grill has recently rolled out a number of new menu items aimed at diners following the keto, paleo, whole30 and other protein-rich diet plans. The so-called lifestyle bowls are only available through the app.
