For $ 10 a month, Taco Bell customers can get one taco per day for 30 consecutive days. The national program, called Taco Lover’s Pass, is available for purchase starting Thursday for members of the rewards program and has downloaded the Taco Bell app.
A variety of tacos are included in the subscription, including a soft taco, spicy potato soft taco, crunchy taco and its Doritos taco. When a customer subscribes to it, a special section of the app is unlocked, and customers can add a taco to their shopping cart during the check-out process.
Taco Bell tested the program in September 2021 in Tucson, Arizona. The chain experimented with a price point between $ 5 and $ 10 and said in a release that it increased its rewards program by 20%. Doritos Locos Tacos Supreme was the most redeemed taco.