For $ 10 a month, Taco Bell customers can get one taco per day for 30 consecutive days. The national program, called Taco Lover’s Pass, is available for purchase starting Thursday for members of the rewards program and has downloaded the Taco Bell app.
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A variety of tacos are included in the subscription, including a soft taco, spicy potato soft taco, crunchy taco and its Doritos taco. When a customer subscribes to it, a special section of the app is unlocked, and customers can add a taco to their shopping cart during the check-out process.
Taco Bell tested the program in September 2021 in Tucson, Arizona. The chain experimented with a price point between $ 5 and $ 10 and said in a release that it increased its rewards program by 20%. Doritos Locos Tacos Supreme was the most redeemed taco.
Subscription services are more common for streaming, but restaurants have also experimented with them. This week, Sweetgreen announced a $ 10 discount program that allows customers to receive $ 3 each order for one month. Panera has a monthly program of $ 8.99 that allows customers to get a free hot or iced coffee every day.
Taco Bell probably hopes that the trial period will turn informal customers into regular customers and increase enrollment in the loyalty program. The idea is to lure people in with a free taco and hope they add more to the order and increase the amount they spend at the restaurant. It also provides restaurant owners with information on ordering habits that will help you target dinner visitors with customized specials.
Yum brands (NAM), which owns the taco chain, said last year that it aims to increase digital sales with more exclusives. App users who are registered in the loyalty program spend 35% more compared to before they joined, it is said.
