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Home / Business / Taco Bell officially enters the fried chicken wars

Taco Bell officially enters the fried chicken wars



You don't usually see Taco Bell and fried chicken in the same sentence. That is about to change.

The Mexican fast-casual chain is officially testing out its new Crispy Tortilla Chicken in Houston, Texas and Dayton, Ohio, starting tomorrow before launching it in its stores in 2020. The innovation process took 100 variants of the recipe, according to Taco Bell .

It contains all the white meat chicken marinated in a jalapeño buttermilk marinade and rolled in a tortilla chip coating. Customers can buy the chicken individually or inside a taco.

The new item is served with Taco Bell's new Creamy Chili Pepper Sauce. It will cost $ 1.99 for a taco, $ 2.99 for 2 chicken pieces, $ 3.99 for 3 pieces, and will also be available in $ 5 and $ 7 boxes.

12 PHOTOS

11 ways to make fried chicken [19659008] See Gallery

Read on for 11 ways to make fried chicken.

Roasted

Want to make Southern-style fried chicken? Bath it in buttermilk, fry it in melted lard, bacon fat and butter, then serve it with a rich tomato sauce.

Image Credit: Getty Images

Crisco Fried

So abbreviation is no longer PC, you say. Well, don't tell that to chefs who swear by it for an ultra-sharp chicken crust.

Image Credit: Con Poulos

Batter fried

Instead of the usual dry mud, coat chicken in a routine beer battery for an airy, crisp crust.

Image Credit: Getty Images

Fry, then fry.

Purists can turn but slow-roasting chicken before giving it a quick fry, making it insanely juicy, but still deliciously sharp.

Image Credit: John Kernick

Milk Brined

For especially sweet and juicy chicken, salt it in whole milk before buttermilk dip.

Image Credit: Matthew Armendariz

Sweet tea brine

Try a completely inauthentic southern state on fried chicken by salting it in sweet tea. Then double fry and toss with a spicy molasses.

Image Credit: Chris Court

Saltlake, then marinated.

Want the ultimate fried chicken experience? Salt the chicken overnight, then soak it in spiced buttermilk. When you are so hungry for the chicken that you just can't take it anymore, it roasts. Then eat it. Finally.

Image Credit: Getty Images

Scented spices

Instead of the usual blend of garlic powder and cayenne, season the chicken with a more complex spice mix, and double fry for extra crispy skin.

Image Credit: Getty Images

Oven Fried

Okay, so the chicken is not really fried, but roast chicken coated in panko bread crumbs, polenta or potato gold gives it a remarkably crisp crust with waaay less clutter than making it real deal.

Image Credit: Christina Holmes

Asian style

Throw your fried chicken into a spicy, funky sauce, made with everything from fish sauce to chili garlic sauce to Korean gochujang. [19659012] Image Credit: Todd Porter & Diane Cu




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Taco Bell said in a release that it wants to continue its menu innovation following the huge success of Nacho Fries, which generated $ 1 billion in sales.

Fried chicken and menu innovation have both pledged critical roles for fast food restaurants this year. The unexpectedly successful launch of Popeye's Chicken Sandwich proved that new menu items are the key to driving foot traffic and sales.

In early September, Taco Bell also launched the toasted Cheddar Chalupa after sinking nine menu items to make room for new innovations.

Heidi Chung is a reporter at Yahoo Finance. Follow her on Twitter: @heidi_chung .

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