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Taco Bell launches chicken offer in response to Popeyes, Chick-fil-A



Taco Bell has a new menu item that competes with chicken chains like Chick-fil-A and Popeyes.

Taco Bell said it would begin testing the new crispy tortilla chicken tenders in Houston, Texas and Dayton, Ohio, on Thursday before launching the menu item nationally next year. Customers can try the bids in a taco for $ 2, or get two bids for $ 3 or three bids for $ 4. They can also get them in the chain's $ 5 and $ 7 boxes.

Taco Bell said it tested more than 100 versions of the chicken tenders before deciding on the final recipe.

The new chicken tenders are marinated in a jalapeño buttermilk mixture. , gives them a slightly spicy kick. They are coated in tortilla chips and served with a new sauce. When Business Insider Kate Taylor recently tried the new menu item at Taco Bell's headquarters, she noted that the sauce's flavor profile was something like Chick-fil-A or Raising Cane's sauces.

 taco bell chicken fingers

The chicken tenders come with a new sauce.
Kate Taylor / Business Insider


Many fast food chains are trying to find innovative ways to serve chicken – whether it's between two Popeyes bowls, dipped in Chick-fil-A sauce, or dripping in Nashville hot oil – and Taco Bell is no exception .

With the addition of chicken offerings on the menu, the California-based chain is poised to compete with popular chicken chains like Chick-fil-A, Popeyes and Raising Cane, all of which have seen growth recently. [19659002] Raising Cane's systematic revenue growth of 22.5% last year, making it one of the fastest growing chains in America, according to Nation's Restaurant News data. In the meantime, Chick-fil-A ruled the sovereigns as America's favorite fast-food chain in a recent survey by Business Insider.

However, Popeye's made more waves than any other chicken chain in 2019 with its chicken sandwich, which has dominated the scene since relaunching after first selling out.

We can only wait pending to see if the Taco Bell chicken tender taco will give as much stir.


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