A University of Minnesota student who was told by Krispy Kreme to stop driving to Iowa every weekend to buy hundreds of their donuts to resell in the Twin Cities area has now entered into a sweet deal with the donut chain.
Jayson Gonzalez 21 of Champlin, whose staunch effort was recently reported by The St. Paul Pioneer Press, said that a typical Saturday starts with a 4-hour trip to a Krispy Kreme store in Clive, Iowa. Then he would pack Ford Focus with up to 100 boxes of donuts and deliver them to Minneapolis-St customers. Paul.
Gonzalez, who studies accounting at Metropolitan State University, charged $ 1
Less than a week after the newspaper reported on his business, which Gonzalez said was starting to fill a gap again when the local Krispy Kreme closed 11 years ago, the pastry company asked him to shut down the business.
"I expected it to come to an end, but it came early with the surrounding articles," Gonzalez wrote in a Facebook post on October 31 on the "Krispy Kreme Run Minnesota" page, which he uses to inform customers about their donuts. "Life is happening, and it may be a sign that something else is meant to be."
Let our news meet your inbox. The news and stories that matter, delivered mornings on weekdays.
Monday however, Gonzalez reached an agreement to continue making dough with the side hit: He said he had received a call from Krispy Kreme and would work with them to resume his business.
"They want to make sure I become an independent operator and make sure the brand is well represented, "Gonzalez wrote in a Facebook post." At both ends, things are being worked on right now to achieve it, because this is being made as a special exception. "
Krispy Kreme confirmed the partnership in a u speech to NBC News, in which the company praised Gonzalez for his "love of Krispy Kreme" and expressed admiration for his entrepreneurial spirit.
"We're going to help him reach his goals, which include being debt-free when he graduates in 2021, in part by selling Krispy Kreme donuts," the company said in a statement.
The chain also responded to criticism of its original decision to halt resale. "Our intention on the temporary stop to sell donuts was to ensure product quality and regulatory compliance to protect both Jayson and Krispy Kreme," the company said.
Krispy Kreme said the primary concern is that the donuts Gonzalez sells maintain their "high product quality standards, given the distance and the way he transports and distributes them."
The company said it was pleased to work with Gonzalez as an independent operator to ensure smooth delivery to fans in Minnesota.
"We wish Jayson great success, and we are happy to help him achieve that by donating 500 dozen donuts when he starts the business again," Krispy Kreme said.
Gonzalez is now trying to raise money to buy a new vehicle to keep up with the growing demand for donuts. "I'm glad things turned out to be positive, and this can continue to strive and grow over the next couple of years," he said on his Facebook post announcing the deal.