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Home / Business / Startup says it changes eye care for the better. Others see it differently.

Startup says it changes eye care for the better. Others see it differently.



Other companies such as 1-800-Contacts also sell key contact marks to consumers, fill orders through copies of prescriptions or receive prescription information and confirm the accuracy of the consumer's eye care practice.

The Federal Trade Commission, which monitors the market, allows what is called "passive verification." Under this method, sellers can attempt to verify prescriptions via fax and voice mail, and whose eye doctors do not respond within eight business hours, orders can be filled out. The rule was created at the beginning of the 2000s, as companies such as 1-800 contacts pushed to sell branded lenses and ran to eye doctors who did not want to work with them.

Hubble – and its founders and associates senior executives, Ben Cogan and Jesse Horwitz – saw an opportunity in the rule.

A sudden jump in Mr. Cogan's lens price in 2015 led to the idea of ​​Hubble's monthly shipments of day lenses costing around $ 1 a day. (Prices have since increased.) At that time, he worked for Harry's razor brand subscription while Mr. Horwitz was on the Columbia University Gift Fund investment team.

"It was one of three or four or five things I talked to," said Mr. Horwitz at a conference in January, "and we told all of them that all I can do is actually increase a pace and kind of investor is. stupid with me, I'll do it. And that's why we did Hubble. "

In December 2015, when Mr. Cogan sought a lens maker, he contacted Dr. Sally Dillehay, who was then chief of a small lens company and has been working in the contact lens industry for more than 30 years. During a phone call, Mr. Cogan devised a plan to move consumers from their prescribed brands and into a private brand name through passive verification, Dr. Dillehay said. This would put consumers in a new type of lens that the patient's doctor had not prescribed, she said.

"I told them that I would not be involved in such a company and described in detail where contact lenses are not generic things like socks or razors, how even small micro levels change in something like the edge design can completely change the fit and safety profile of a contact lens, says Dr. Dillehay, who now runs a consulting firm called ClinTrialSolutions in Georgia. 19659008]
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