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Starbucks sales growth is heated thanks to cold brew

Americans who sprinkled on Starbucks' premium-cooled coffee and neon-colored drinks during the summer helped to return the world's largest coffee chain to the US, delivering quarterly corporate revenue of $ 6.3 billion.

Shares in Starbucks jumped more than 8 percent in post-sales after-sales on Thursday after sales accelerated in their home market, which drives world sales up 11 percent from the previous year.

The Seattle-based company had previously avoided investors to slow down growth in its domestic market, following an aggressive expansion that has taken its global coffee shop count to almost 30,000.

"We acknowledge 201[ads1]8 has been a year of change, along with some challenges, as we focus on growing large-scale growth," said Kevin Johnson, who has replaced Howard Schultz at the helm.

However, Johnson said that the results for the three months to the end of September – the last quarter of the fiscal year – provided proof of our plan functioning. . . We ended the year with an upturn. "

Like sales in the three months to the end of September, 3 percent rose from the previous year and 4 percent in America, the strongest that showed up in the five quarters. In the previous quarter, America's growth was only 1 percent. 19659002] Roz Brewer, Chief Operating Officer, featured "innovation" in Starbucks product lines, quoting Cold Brew and Instagram-Friendly Refreshers, featuring colorful flavors including Mango Dragonfruit and Acai Lemonade.

Starbucks also presents healthier offers, shakes up their loyalty plan and introduces new concepts as a high-end "Reserve" store to revive growth in the United States.

The company plans to add a network of 2,100 new coffee shops globally during the next fiscal year, slightly down from the 2300 years that just ended China and the wider Asia Pacific area are expected to account for about half of them. Another 600 will be opened in America and 400 in Europe.

The last results will be four months after Schultz went down as managing director, and completed a 36-year-old resident to the helm. Bill Ackman's asset hedge fund Pershing Square revealed last month, it had built a 1.1 percent stake, making it one of the company's 20 largest investors.

Shares in Starbucks rally 8.6 percent in New York to $ 63.64 in the aftershore trade. The shares have missed the stock market rally since the beginning of 2016, slightly changed over the period, while the S & P 500 advanced 34 percent.

Earnings per fourth quarter came to $ 0.56, up 4 percent from the same period last year.

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