The holidays come early to Starbucks.
"We have learned a lot," she said to consider last year, "less is more."
Last peak season, Starbuck's sales were hampered by holiday drinks and goods that failed to draw in customers, said the company earlier. By offering fewer goods at lower prices, Starbucks hopes to encourage more customers to shop in their cafes.
From November 2, the company begins to offer six holiday drinks ̵
St Arbucks will debut a seventh drink later in the season. In addition, Starbucks will offer special holiday pastries like a sugar plum danish and chocolate whirl brioche.
The coffee giant continues to offer eco-friendly presents, including a reusable red cup for customers who order a holiday drink. Customers who use the cup get 50 cents of their beverage order if they order after 10:00. 14.00.
The move is part of a number of environmentally friendly commitments, including a move to eliminate disposable plastic rolls from stores globally by 2020 and its status as the founder of the NextGen Cup Challenge to develop a global recyclable or compostable copper solution.
Brewer said customers demand more reusable cups and the discount will lure more people to use it more often.
Even as a smaller competitor dunkin's brands make a push for espresso this holiday season, Starbucks sees that the menu will continue to resonate with the guests.
"We like our mixed business and our customers like Frappuccino, but what they love is our coffee-forward position," said Brewer. "You want to see us do more and more because it's who we are."