The Chicago location has all this and a unique design that emphasizes the building's natural light from the massive windows. Central to the store is a 56-foot steel barrel that stores coffee beans. Around it is the region's first curved escalator that gives customers 360-degree views of the store.
Selling coffee is a key part of the store. There are three coffee shops that offer a variety of brewing methods, including an "experiential" coffee car that "allows customers to immerse themselves in the art, science and theater of coffee," according to a press release.
Princi, which is Starbucks' bakery and cafe concept, is also prominent. It offers a complete menu of baked goods and heartier items, like pizza.
This is Starbucks & # 39; s sixth Roaster location. The company uses the spaces to test design concepts and menu items – and to double down on the promise of providing a "third place" between home and work, although it focuses on speed and convenience elsewhere.
Starbucks has always been "a more prosperous brand," Morningstar analyst RJ Hottovy previously told CNN Business. Roasteries take it "even more upstream," he said.
The Chicago Roastery will be open seven days a week.
Source link
